5 min read 6-dgital-marketing-trends-that-shaped-2018-4
Melissa Chue | Brands - Nov 29, 2018

6 Digital Marketing Trends that Shaped 2018

2018 has seen the rise of new digital marketing trends, as well as the evolution of key technologies like augmented reality, artificial intelligence, and voice search. In this post, we bring you six key trends that shaped the...
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3 min read 3-things-brands-should-know-about-twitters-sports-video-partnership-1068x601
Melissa Chue | Asia Pacific - Mar 16, 2018

3 Things Brands Should Know About Twitter’s Sports Video Partnership in APAC

This year at Sportel Asia, Twitter announced a new premium content video partnership with nine leading sports channels around the region, giving fans access to more live programming, games, highlights, and events ranging from...
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4 min read teenz
Graeme Anderson | Benchmark - Dec 28, 2017

How Adolescents Use Social Media

To gain a more precise understanding of the practices and habits social media users aged 12-17, BETC Digital launched a four-month long study in which they interviewed French 12-17 year-olds about their use of social media and...
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2 min read BlogEN_Kevin-Hart-Was-the-King-of-Father’s-Day-Cover-1068x775-1
Austin Williams | Brands - Jun 21, 2017

Kevin Hart Was the King of Father's Day

For reasons that remain mysterious to most marketers, Father’s Day doesn’t get nearly as much love online as Mother’s Day. After monitoring how the average American spent Mother’s Day, there was a lot to take away from the...
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2 min read BlogEN_Online-Retailers-Killed-the-Department-Store-Cover-1068x775
Austin Williams | Brands - Jun 15, 2017

How Online Retailers Leverage Social Media to Outperform Department Stores

One very silly argument marketers of a certain age tend to make is that millennials are killing department stores. This opinion is equal parts misguided and misleading. Online retailers, in fact, are killing department stores....
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3 min read pexels-photo-243204-1068x854
Austin Williams | Brands - May 19, 2017

How to Filter Out the Noise On Social Media

The number of users on social media has steadily increased throughout the past decade. Inherently, social media listening is a daunting task—there’s so much to listen to. For brands seeking insight into any given topic or...
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4 min read
Austin Williams | Brands - Apr 13, 2017

How to Identify the Best Influencer for Your Brand

Many people assume the most difficult aspect of influencer marketing is knowing the correct way to measure results. However, the detection of influencers remains the most pressing challenge facing marketers.
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2 min read
Austin Williams | Brands - Mar 22, 2017

One on One With Sarah Troncone of Cohn & Wolfe: What's Her Next Move

During Social Media Week, Digimind had the chance to catch up with some notable influencers and industry leaders. In this series, we chat one on one with digital media’s best and brightest—this time with Sarah Troncone of Cohn...
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3 min read Screen-Shot-2017-03-15-at-11.48.57-AM
Austin Williams | Brands - Mar 15, 2017

One on One With Marcus Collins of Doner: A Brand's Why, What, & How

During Social Media Week, Digimind had the chance to catch up with some notable influencers and industry leaders. In this series, we chat one on one with digital media's best and brightest—this time with Marcus Collins of...
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3 min read
Austin Williams | Brands - Mar 14, 2017

One on One With Jonathan Lopes of DigitasLBi: The Myth of Virality

During Social Media Week, Digimind had the chance to catch up with some notable influencers and industry leaders. In this series, we chat one on one with digital media's best and brightest, starting with Jonathan Lopes of...
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