The concept was simple enough - boot up your hard drive, turn on your computer desktop screen, open your AOL internet browser while enduring that obnoxious dial-up sound before finally arriving at “PizzaNet”, and ordering two...
What is Messenger Marketing? Messenger marketing connects businesses directly to customers and prospects through mobile messaging apps such as Facebook Messenger and Whatsapp.
Luxury marketing has long revolved around sustaining a brand’s status as an icon of wealth and success. However, recent developments around the world pose significant obstacles to sustaining sales and driving growth. These...
Consumers flock to social media to share their opinions and experiences, as well as discover the latest and greatest trends in everything from technology to holiday destinations. For this reason the power of social for engaging...
To gain a more precise understanding of the practices and habits social media users aged 12-17, BETC Digital launched a four-month long study in which they interviewed French 12-17 year-olds about their use of social media and...
One very silly argument marketers of a certain age tend to make is that millennials are killing department stores. This opinion is equal parts misguided and misleading. Online retailers, in fact, are killing department stores....
The number of users on social media has steadily increased throughout the past decade. Inherently, social media listening is a daunting task—there’s so much to listen to. For brands seeking insight into any given topic or...
Many people assume the most difficult aspect of influencer marketing is knowing the correct way to measure results. However, the detection of influencers remains the most pressing challenge facing marketers.
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