2 min read BlogEN_Kevin-Hart-Was-the-King-of-Father’s-Day-Cover-1068x775-1
Austin Williams | Brands - Jun 21, 2017

Kevin Hart Was the King of Father's Day

For reasons that remain mysterious to most marketers, Father’s Day doesn’t get nearly as much love online as Mother’s Day. After monitoring how the average American spent Mother’s Day, there was a lot to take away from the...
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2 min read BlogEN_Online-Retailers-Killed-the-Department-Store-Cover-1068x775
Austin Williams | Brands - Jun 15, 2017

How Online Retailers Leverage Social Media to Outperform Department Stores

One very silly argument marketers of a certain age tend to make is that millennials are killing department stores. This opinion is equal parts misguided and misleading. Online retailers, in fact, are killing department stores....
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Austin Williams | Analysis - May 19, 2017

How to Filter Out the Noise On Social Media

The number of users on social media has steadily increased throughout the past decade. Inherently, social media listening is a daunting task—there’s so much to listen to. For brands seeking insight into any given topic or...
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4 min read
Austin Williams | Brands - Apr 13, 2017

How to Identify the Best Influencer for Your Brand

Many people assume the most difficult aspect of influencer marketing is knowing the correct way to measure results. However, the detection of influencers remains the most pressing challenge facing marketers.
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2 min read
Austin Williams | Brands - Mar 22, 2017

One on One With Sarah Troncone of Cohn & Wolfe: What's Her Next Move

During Social Media Week, Digimind had the chance to catch up with some notable influencers and industry leaders. In this series, we chat one on one with digital media’s best and brightest—this time with Sarah Troncone of Cohn...
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3 min read Screen-Shot-2017-03-15-at-11.48.57-AM
Austin Williams | Brands - Mar 15, 2017

One on One With Marcus Collins of Doner: A Brand's Why, What, & How

During Social Media Week, Digimind had the chance to catch up with some notable influencers and industry leaders. In this series, we chat one on one with digital media's best and brightest—this time with Marcus Collins of...
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3 min read
Austin Williams | Brands - Mar 14, 2017

One on One With Jonathan Lopes of DigitasLBi: The Myth of Virality

During Social Media Week, Digimind had the chance to catch up with some notable influencers and industry leaders. In this series, we chat one on one with digital media's best and brightest, starting with Jonathan Lopes of...
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3 min read Blog_Differenciate_BlogCover
Austin Williams | Brands - Mar 10, 2017

How to Differentiate Your Brand Through Content Marketing

Content marketing has finally taken center stage in terms of consideration and investment by companies, resources and commitment from the agencies, and attention and interest from experts.
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2 min read IMG_4709-1068x801
Austin Williams | Brands - Mar 3, 2017

SMW Buzz: Virtual Reality for All

There were lots of fascinating and insightful presentations given throughout Social Media Week, especially on the last day. But everyone can’t be everywhere. So, for those who missed out, here’s our last recap of the most...
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2 min read
Austin Williams | Brands - Mar 3, 2017

SMW Buzz: Nostalgia for the Win

There were lots of fascinating and insightful presentations given on day three of Social Media Week, and there are sure to be lots more today as the week comes to a close. But everyone can’t be everywhere. So, for those who...
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