Brands and retail professionals recognize the strategic importance of improving and personalizing the experience of their customers and prospects. However, very few of them actually invest in a Social CRM strategy.

As part of the development and implementation of new marketing strategies, an influencer is a person who possesses the requisite authority, legitimacy, and relevance, and reach to sufficiently facilitate the following ten...

There are of course many benefits to social media listening. Brands commonly utilize social listening to plan content, messaging, target audiences for upcoming campaigns, engage with influencers and fans and followers, and...

One very silly argument marketers of a certain age tend to make is that millennials are killing department stores. This opinion is equal parts misguided and misleading. Online retailers, in fact, are killing department stores....

Last week, online menswear retailer JackThreads wrapped their “farewell sale,” unloading their merchandise for 70% off as they prepared to officially go out of business. Like most other loses, the death of a brand provides an...

Since Michael Jordan first revolutionized the way athletic shoes were branded in the 90s, the sneaker industry has continued to steadily evolve over time. In the early 2000s, the retro boom within the industry (brands...

Given their target audience, outdoor and athletic brands are afforded viable marketing opportunities in endurance challenges. Like food brands that sponsor eating contests, or tech brands that sponsor hack-a-thons, outdoor and...

The number of users on social media has steadily increased throughout the past decade. Inherently, social media listening is a daunting task—there’s so much to listen to. For brands seeking insight into any given topic or...

In the long run, segmenting and evaluating channels, planning a precise process of social listening, and properly measuring the effectiveness of your choices all contribute the the broad and overall goal of increasing sales and...

During Social Media Week, Digimind had the chance to catch up with some notable influencers and industry leaders. In this series, we chat one on one with digital media’s best and brightest—this time with some smart folks over at...