Many people assume the most difficult aspect of influencer marketing is knowing the correct way to measure results. However, the detection of influencers remains the most pressing challenge facing marketers.

During Social Media Week, Digimind had the chance to catch up with some notable influencers and industry leaders. In this series, we chat one on one with digital media’s best and brightest—this time with Sarah Troncone of Cohn...

During Social Media Week, Digimind had the chance to catch up with some notable influencers and industry leaders. In this series, we chat one on one with digital media's best and brightest—this time with Marcus Collins of...

During Social Media Week, Digimind had the chance to catch up with some notable influencers and industry leaders. In this series, we chat one on one with digital media's best and brightest, starting with Jonathan Lopes of...

Content marketing has finally taken center stage in terms of consideration and investment by companies, resources and commitment from the agencies, and attention and interest from experts.

There were lots of fascinating and insightful presentations given throughout Social Media Week, especially on the last day. But everyone can’t be everywhere. So, for those who missed out, here’s our last recap of the most...

There were lots of fascinating and insightful presentations given on day three of Social Media Week, and there are sure to be lots more today as the week comes to a close. But everyone can’t be everywhere. So, for those who...

There were lots of fascinating and insightful presentations given on day two of Social Media Week, and there are sure to be lots more as the week keeps moving along. But everyone can't be everywhere. So, for those who missed...

There were lots of fascinating and insightful presentations given on day one of Social Media Week, and there are sure to be lots more by the time the week swings into full gear. But everyone can't be everywhere. So, for those...

In the course of their journey, a customer or prospective client of a brand navigates an ecosystem of sites, chat rooms, and social networks in order to form an idea about a product, ask for opinions, or reassure their...