To gain a more precise understanding of the practices and habits social media users aged 12-17, BETC Digital launched a four-month long study in which they interviewed French 12-17 year-olds about their use of social media and...

Social media has undoubtedly become a preferred means for individuals to express their opinions, especially when it comes to matters of public interest. Digimind recently partnered with Prisa, a global Spanish and Portuguese...

Differentiating a brand’s products and services from those of competitors is a primary concern for marketers in any industry. The ability to monitor trends in real time is an incredibly valuable tool for anticipating changes in...

A case study of a communication agency’s analytical study of social media to discover market trends.

In January of 2016, Burger King challenged Wendy’s 4 for $4 deal on Twitter:

Insurers and Millennials: Defining the Consumer Relationship