3 min read
Austin Williams | Analysis - May 19, 2017

How to Filter Out the Noise On Social Media

The number of users on social media has steadily increased throughout the past decade. Inherently, social media listening is a daunting task—there’s so much to listen to. For brands seeking insight into any given topic or...
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4 min read
Austin Williams | Analysis - May 16, 2017

A Timeline of How America Spent Mother's Day

For logistical reasons, Mother’s Day happens to be one of the most celebrated American holidays of the year—if not the most celebrated American holiday of the year. Unlike Christmas or Easter, Mother’s Day isn’t faith-based,...
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4 min read
Austin Williams | Build Strategy - May 12, 2017

Social Strategy for Digital PR Professionals

In the long run, segmenting and evaluating channels, planning a precise process of social listening, and properly measuring the effectiveness of your choices all contribute the the broad and overall goal of increasing sales...
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1 min read
Austin Williams | Analysis - Apr 20, 2017

One on One with Giphy

During Social Media Week, Digimind had the chance to catch up with some notable influencers and industry leaders. In this series, we chat one on one with digital media’s best and brightest—this time with some smart folks over...
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4 min read
Austin Williams | Brands - Apr 13, 2017

How to Identify the Best Influencer for Your Brand

Many people assume the most difficult aspect of influencer marketing is knowing the correct way to measure results. However, the detection of influencers remains the most pressing challenge facing marketers.
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1 min read
Austin Williams | Build Strategy - Apr 12, 2017

One on One with Bloglovin'

During Social Media Week, Digimind had the chance to catch up with some notable influencers and industry leaders. In this series, we chat one on one with digital media’s best and brightest—this time with the CEO of Bloglovin',...
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1 min read
Austin Williams | Build Strategy - Apr 11, 2017

One on One with The New York Times

During Social Media Week, Digimind had the chance to catch up with some notable influencers and industry leaders. In this series, we chat one-on-one with digital media’s best and brightest—this time with some smart folks over...
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3 min read
Austin Williams | Build Strategy - Apr 11, 2017

The Analytics of Outrage: How Social Media Reacted to United Airlines

Sadly, social media users have become accustomed to seeing horrific and barbaric acts of violence play out on their timelines. Consequently, they've also become accustomed to voicing their outrage through hash-tagged tweets...
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3 min read
Austin Williams | Build Strategy - Apr 7, 2017

Using Storytelling to Improve Social Media ROI | Socialize SF March 2017

After Social Media Marketing World in Sand Diego and Socialize LA, we ended our California road trip in San Francisco. Here's a quick recap of everything that went down:
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2 min read
Austin Williams | Build Strategy - Apr 6, 2017

Social Selling & Marrying Analytics with Creative | Socialize LA March 2017

During our California road trip, after Social Media Marketing World in San Diego, we visited the city of angels for Socialize Los Angeles. Here's a quick recap of a fun and joyous night:
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