Shermel Tay

Recent Posts

3 min read
Shermel Tay | Trends - Jun 11, 2019

AXA Case Study: Driving Brand Loyalty and Customer Retention for Insurance Brands with Social Listening

While the growth of insurance weakens globally, APAC continues to be the fastest growing insurance market in the world. As the appetite for insurance products stays strong in emerging markets, insurance companies in APAC are...
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4 min read
Shermel Tay | Facebook - Jan 31, 2019

Why Do Businesses Listen To and Analyze Social Media?

Why do businesses listen to and analyze what’s happening on social media? Marketers, customer experience teams, and data analysts in companies, big and small, are investing in social media intelligence tools. And they have...
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