Shermel Tay

Recent Posts

8 min read
Shermel Tay | Trends - Jul 18, 2019

Understanding Consumer Trends By Leveraging Historical Social Data

“For the most important decisions in your life, trust your intuition, and then work with everything you have to prove it right," said Tim Cook, CEO of Apple. Interestingly, this advice applies to using data to guide business...
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4 min read
Shermel Tay | Trends - Jun 11, 2019

AXA Case Study: Driving Brand Loyalty and Customer Retention for Insurance Brands with Social Listening

While the growth of insurance weakens globally, APAC continues to be the fastest growing insurance market in the world. As the appetite for insurance products stays strong in emerging markets, insurance companies in APAC are...
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