4 min read influencer
Sophia Guan | Build Strategy - Jun 12, 2018

3 Ways to Identify the Right Influencers For Your Brand

With total brand spending on influencer marketing projected to reach $101 billion USD by 2020, the future for influencer marketing looks promising. However, while marketers understand the power of influencer marketing, 67% of...
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3 min read
Heather Aponte | Build Strategy - Mar 28, 2018

What Crisis Communicators Can Learn from the United Airlines Debacle

Social media was outraged on March 12th when it was reported that a dog, which flight attendants mandated the bag holding the animal be stored in an overhead bin, died on a United Airlines plane. As a social intelligence...
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3 min read 3-things-brands-should-know-about-twitters-sports-video-partnership-1068x601
Melissa Chue | Asia Pacific - Mar 16, 2018

3 Things Brands Should Know About Twitter’s Sports Video Partnership in APAC

This year at Sportel Asia, Twitter announced a new premium content video partnership with nine leading sports channels around the region, giving fans access to more live programming, games, highlights, and events ranging from...
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3 min read Screen-Shot-2018-03-07-at-11.50.38-AM-1068x354-1
Graeme Anderson | Build Strategy - Mar 8, 2018

Social Media Marketing World 2018 Recap: Keeping The Social in Social Media

In case you missed it, there were over 5,000 marketers who made the trek out to sunny San Diego for Social Media Marketing World 2018 on February 28th, and some members of Digimind's NYC team were lucky enough to participate!
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3 min read chinese-new-year-on-social-media-1068x601
Melissa Chue | Infographic - Feb 19, 2018

Celebrating Chinese New Year 2018 on Social Media

Chinese New Year festivities began over the weekend, and internauts wasted no time in celebrating, be it by posting new year's greetings online, or sharing pictures of the traditional food they feasted on.
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4 min read superbowl
Heather Aponte | Build Strategy - Feb 6, 2018

Beyond the Best and Worst Super Bowl Ads: Understanding the True Drivers of Advertisers’ Success and Failure

From big-name home and car brands to smaller brands, this is the real impact this year’s Super Bowl ads made on viewers
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3 min read headergraphs-1
Heather Aponte | Build Strategy - Jan 11, 2018

The Marketing Trends that Industry Professionals Believe will Reign Supreme in 2018

Over the last few years, new trends have emerged that have had an enormous influence on how marketing organizations collaborate, communicate, innovate and evolve. As digital marketers, we live in a fast-paced world where the...
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4 min read teenz
Graeme Anderson | Benchmark - Dec 28, 2017

How Adolescents Use Social Media

To gain a more precise understanding of the practices and habits social media users aged 12-17, BETC Digital launched a four-month long study in which they interviewed French 12-17 year-olds about their use of social media and...
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3 min read online-public-discourse-about-2017-catalan-elections (1)
Graeme Anderson | Build Strategy - Dec 20, 2017

Digimind and El País Partner to Monitor Online Public Discourse about the 2017 Catalan Elections

Social media has undoubtedly become a preferred means for individuals to express their opinions, especially when it comes to matters of public interest. Digimind recently partnered with Prisa, a global Spanish and Portuguese...
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6 min read background-1068x775
Graeme Anderson | Build Strategy - Dec 5, 2017

Monitoring and Analyzing Social Media Trends: The Best Practices

Differentiating a brand’s products and services from those of competitors is a primary concern for marketers in any industry. The ability to monitor trends in real time is an incredibly valuable tool for anticipating changes...
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