Similar to other industries, the pharmaceutical and healthcare sector is saturated with consumer insights and trends. In the age of social media, consumers often express their sentiments and concerns online, and openly discuss...

In the 2019 Social Media Marketing Industry Report, Social Media Examiner surveyed over 4,800 B2B and B2C marketing managers from Australia, Canada, India, United Kingdom, and the United States of America, about how they use...

Social media has become the cornerstone of most brand development and customer engagement strategies. This is even more so as consumers become increasingly engaged with brands, from sharing feedback, to seeking customer support....

Gartner predicts that chatbots will replace 85% of customer service interactions by 2020. With advancements in technology and the rise of artificial intelligence and conversational interfaces, consumers across industries are...

Bruce Li Asia Pacific Digital Lead for Vaccines, MSD A digital specialist with over 12 years’ experience in digital strategy and brand management, ranging from banking, advertising, and healthcare in Asia Pacific and the Middle...

Since its launch in 2010, Instagram has experienced impressive growth and performance numbers. Thanks to Facebook’s acquisition of the visual-sharing platform in 2012, they have been able to remain amongst the top social network...

“For the most important decisions in your life, trust your intuition, and then work with everything you have to prove it right," said Tim Cook, CEO of Apple. Interestingly, this advice applies to using data to guide business...

“Brand storytelling isn’t about creating marketing campaigns, but building tribes and inspiring movements.” ~ E.W. & J.G. Have you ever asked yourself “What is brand storytelling?” or “Why is brand storytelling important?” 🤔...

We spoke to marketing gurus Ekaterina Walter and Jessica Gioglio about their book, The Laws of Brand Storytelling. You don’t need prior knowledge of brand storytelling to enjoy the book (or this post), but you can get a bit of...

With new marketing trends and innovations taking shape every day, how can you identify and invest in the ones that will benefit your company the most? From chatbots and social commerce to augmented and virtual reality, which of...