As traditional market research methods become less effective, businesses are turning to modern approaches, such as social listening, to gather valuable consumer insights.

With customer centricity becoming one of the key components for business success, many brands are investing in making their customers the focal point of their marketing efforts. They leverage different mediums and tools to...

Asian companies are facing an increasing demand for podcast monitoring as the popularity of podcasts continues to grow in the region. Podcasts are a powerful medium for delivering information and entertainment, and they are...

The marketing landscape has kept on evolving over the centuries. Sometimes a momentum of change is brought about that completely revolutionizes the ways that have been followed for decades. We have moved far away from the World...

In 2018, on the occasion of our annual Trend Guide, one of the experts interviewed spoke about "The podcast revival": Society is seeing the return of an old information model that everyone thought was buried. Podcast radio: a...

7 Important topics from the Ragan Future of Communications Conference After a long two years without seeing each other in person at events, it was great to be back at Ragan's Future of Communications Conference last week in NYC...

What is a Sentiment Analysis Tool? A key component of every brand management strategy, social media, or marketing manager's toolkit is sentiment analysis, which is constantly evolving as consumers' conversation evolves. ...

With humble midwestern roots as a family-owned and privately-operated company, Johnsonville is America's number one sausage brand. The company's sausage products are available in 45 countries worldwide, making their brand...

Since the beginning of the summer, Digimind Social has made it possible to collect Instagram Reels whether on your own accounts (Owned Media) or other accounts that interest you (Earned Media). So you can capture the big...

Brand reputation is multidimensional in that both positive and negative perceptions can go a long way to affect how deeply entrenched your brand is in your customers’ eyes, whether out of loyalty or fear.