"A number of brands had engaged Digimind to produce reports to study the impact Covid-19 had on consumers as well as the industry as a whole ... have a better understanding and appreciation of the situation, thus informing their...

If you want your social media marketing efforts to succeed, go beyond gaining thousands of followers.

Since traditional marketing has now transitioned into digital marketing, marketing is no longer restricted to the offline space. Brands take to the online space to promote products, and services, and provide a good experience for...

Does higher brand visibility on LinkedIn equate to higher business conversion rates? Here’s why it pays to build authority on LinkedIn business.

To effectively promote, sell, and raise awareness for your product and services, it is of paramount importance to reach out to the right consumers – individuals who require your product or service.

Digital marketing has improved over time, and getting to engage with your audience has gotten even better. Gone are the days of simply posting content and expecting users to be ecstatic about your post or engage frantically. Now,...

Social media engagement is more than just giveaways, paid ads, and regular postings. It is about understanding your audience and engaging them in ways that have your brand stand out amongst your competitors.

Online brand reputation is the image of your company seen by the internet users. Various factors like online reviews, consumer forums, news articles, social behavior, and visibility in search results impact your brand reputation.

A well-run social media page is as good as any other marketing strategy designed to drive conversions for your business.

Active listening is a critical skill that aids understanding and helps improve human interactions. This same skill can be applied to managing your business presence online through social media. Managing your business online...