5 min read 5-innovative-examples-of-AI-in-marketing-and-customer-experience
Melissa Chue | Build Strategy - May 30, 2018

5 Innovative Examples of AI in Marketing and Customer Experience Strategies

Artificial intelligence (AI) has evolved from a trope in science fiction movies, to the hottest topic in the digital marketing world. From predictive analytics to machine learning, the potential of AI for elevating data-driven...
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4 min read interview-with-an-expert-influencer-marketing
Heather Aponte | Build Strategy - May 16, 2018

Interview with an Expert: Influencer Marketing

Eight Questions with Adam Rivietz, Co-founder of #paid What does #paid do for marketers and brands?
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6 min read 3-Metrics-to-Track-to-Predict-and-Measure-the-Real-Impact-of-a-Brand-Crisis-1068x713 (1)
Sophia Guan | Analysis - May 3, 2018

3 Metrics to Track, Predict and Measure the Real Impact of a Brand Crisis

In the age of social media where discussions can occur and develop across borders, a brand crisis can spread like wildfire. How your brand responds during and after a crisis can either repair or significantly damage brand...
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4 min read
Heather Aponte | Build Strategy - Apr 26, 2018

Informing Business Intelligence with Social Data

Brands have realized social media has become an integral part of business strategies. The data from social networks is similar to any other form data collected by your company- but the data collection process is often...
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5 min read chart
Graeme Anderson | Community Manager - Apr 19, 2018

The 3 Essential Elements of a Successful Social Media Report

If you’re in charge of digital marketing or social media management within your organization, you’re likely expected to develop reports on your brand’s social media activities and campaign ROI. You might include performance...
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3 min read social media
Sophia Guan | Build Strategy - Apr 5, 2018

5 Indisputable Reasons For Companies To Invest In Social Listening

Social media advertising budgets worldwide have doubled, which has also increased the pressure on digital marketers to deliver ROI from their activities. At the same time, with 3.196 billion active social media users in the...
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3 min read ES - 6 beneficios del social listening en 2019_Landing page
Cate Farrall | Social Listening - Mar 16, 2018

What is Social Media Monitoring?

🤔 What is Social Media Monitoring? In layman’s terms, social media monitoring (SMM) is the process of using a tool or software to monitor what is being said online. 
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4 min read socialize-singapore-march-2018-1068x712
Melissa Chue | Asia Pacific - Mar 12, 2018

How Should Brands Work with Content Creators? | Socialize Singapore March 2018

With content creation becoming the priority of marketing budgets in 2018 (Cognizant), marketers face growing challenges in creating content that not only stays true to their brand, but also engages and resonates with their...
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3 min read
Heather Aponte | Build Strategy - Mar 1, 2018

Lessons Learned: How Organizations Can Capitalize on Worldwide Events Like the 2018 Winter Olympics

On average, 19.8 million people watched NBC’s primetime coverage of the Winter Olympics in PyeongChang this year. With a momental viewership around the world, events such as the 2018 Winter Olympics are primed for large...
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7 min read top-10-super-bowl-commercials-of-2018
Graeme Anderson | Build Strategy - Feb 27, 2018

The Top 10 Super Bowl Commercials of 2018 According to Social Intelligence

At this year’s Super Bowl, advertisers dished out $5 million for 30 seconds of air time, while an estimated 103.4 million people watched the game. The price tag begs the question: does the money pay off? To help answer this...
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