Artificial intelligence (AI) has evolved from a trope in science fiction movies, to the hottest topic in the digital marketing world. From predictive analytics to machine learning, the potential of AI for elevating data-driven...

Eight Questions with Adam Rivietz, Co-founder of #paid What does #paid do for marketers and brands?

In the age of social media where discussions can occur and develop across borders, a brand crisis can spread like wildfire. How your brand responds during and after a crisis can either repair or significantly damage brand...

Brands have realized social media has become an integral part of business strategies. The data from social networks is similar to any other form data collected by your company- but the data collection process is often...

If you’re in charge of digital marketing or social media management within your organization, you’re likely expected to develop reports on your brand’s social media activities and campaign ROI. You might include performance...

Social media advertising budgets worldwide have doubled, which has also increased the pressure on digital marketers to deliver ROI from their activities. At the same time, with 3.196 billion active social media users in the...

🤔 What is Social Media Monitoring? In layman’s terms, social media monitoring (SMM) is the process of using a tool or software to monitor what is being said online. 

With content creation becoming the priority of marketing budgets in 2018 (Cognizant), marketers face growing challenges in creating content that not only stays true to their brand, but also engages and resonates with their...

On average, 19.8 million people watched NBC’s primetime coverage of the Winter Olympics in PyeongChang this year. With a momental viewership around the world, events such as the 2018 Winter Olympics are primed for large...

At this year’s Super Bowl, advertisers dished out $5 million for 30 seconds of air time, while an estimated 103.4 million people watched the game. The price tag begs the question: does the money pay off? To help answer this...