Understanding consumer behavior and customer demand is a powerful lever for tailoring content strategy and driving sales. According to Statista.com, 81% of Americans had at least one social media profile by 2017 - social media...

Choosing Objectives for Social Media Strategy With the rise of the digital age, brands are becoming more acutely aware of the value of investing in social media strategies. Social media networks are no longer an isolated...

A case study on a large insurance company’s use of customer profiling and prospect analysis to generate new business.

Imagine you’re fighting a fire. How do you put it out? By cutting off either oxygen, heat, or fuel so it can’t spread.

A case study on how insurance brands can optimize online customer care through real-time analysis of online conversations.

Three case studies which demonstrate how social listening can improve your communication strategy and customer service.

A case study on how social media can help insurance providers generate new business leads through online prospect analysis.

How one agency planned a successful campaign by analyzing social media KPIs.

August 23, 2017 marked a very special anniversary in the history of digital media: the tenth birthday of Twitter’s famous hashtags. In the decade they’ve been around, hashtags have become a cultural phenomenon and a...

With existing customers making up 65% of a company’s business (Gartner), customer retention is critical to your bottom line. Yet, a study by Bain & Company found 60 - 80% of customers who describe themselves as ‘satisfied’ do...