As we examine the diverse dimensions of your brand reputation and conduct necessary audits and mappings of your environment, we will look at other practices to identify what are the appropriate indicators to measure your...

7 Important topics from the Ragan Future of Communications Conference After a long two years without seeing each other in person at events, it was great to be back at Ragan's Future of Communications Conference last week in NYC...

What is a Sentiment Analysis Tool? A key component of every brand management strategy, social media, or marketing manager's toolkit is sentiment analysis, which is constantly evolving as consumers' conversation evolves. ...

A few weeks ago, we saw 4 examples of monitoring and social media listening technologies: machine learning, deep learning, etc. for automatic language processing, sentiment analysis, intelligent automatic classification, and...

As big data growth becomes one of today's key economic and technological challenges, many analysis tools are positioning themselves to provide companies with a deeper understanding of their customers.

The Challenges of E-Reputation Monitoring for Your BrandReputation is the perception that Internet users have of your company, your brand, or the people who collaborate with it (executives, employees). Digital reputation or...

Smartphone-based social media, as so many mobile users have witnessed, has led to instant propaganda and sharing, the importance of influencers, the virality of specific topics, and the polarization of speech. Discussions can...

Why is reputation risk a "different" risk? Unlike market and credit risks, whose impact can be contained, reputational risks often arise from the amplification of another problem that can occur anywhere. In fact, business risks...

With humble midwestern roots as a family-owned and privately-operated company, Johnsonville is America's number one sausage brand. The company's sausage products are available in 45 countries worldwide, making their brand...

The term artificial intelligence for processes and software is often overworked and overused. It has become a marketing ploy that sometimes refers to algorithms, which are extremely well-designed but far from being intelligent...