Gabrielle Aliotta

Recent Posts

9 min read Sentiment Analysis: What makes it so Complex? - Digimind Blog
Gabrielle Aliotta | Insight Driven Marketing - Sep 30, 2022

Sentiment Analysis: What makes it so Complex?

As big data growth becomes one of today's key economic and technological challenges, many analysis tools are positioning themselves to provide companies with a deeper understanding of their customers. 
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8 min read E-reputation Monitoring: 3 Steps to Audit and Map Your Reputation - Digimind Blog
Gabrielle Aliotta | Crisis Management - Sep 29, 2022

E-reputation Monitoring: 3 Steps to Audit and Map Your Reputation

The Challenges of E-Reputation Monitoring for Your BrandReputation is the perception that Internet users have of your company, your brand, or the people who collaborate with it (executives, employees). Digital reputation or...
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12 min read 3 essential KPIs to predict and measure the real impact of a crisis on your brand reputation - Digimind Blog
Gabrielle Aliotta | Crisis Management - Sep 8, 2022

3 Essential KPIs to Predict and Measure the Real Impact of a Crisis

Smartphone-based social media, as so many mobile users have witnessed, has led to instant propaganda and sharing, the importance of influencers, the virality of specific topics, and the polarization of speech. Discussions can...
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8 min read How to Effectively Manage Reputational Risk Challenges? - Digimind Blog Image
Gabrielle Aliotta | Crisis Management - Sep 6, 2022

How to Effectively Manage Reputational Risk Challenges?

Why is reputation risk a "different" risk? Unlike market and credit risks, whose impact can be contained, reputational risks often arise from the amplification of another problem that can occur anywhere. In fact, business risks...
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4 min read 3 Smart Ways Johnsonville Sausage Leverages Social Listening For Success! - Digimind Business Case
Gabrielle Aliotta | Content Marketing - Aug 17, 2022

3 Smart Ways Johnsonville Sausage Leverages Social Listening For Success!

With humble midwestern roots as a family-owned and privately-operated company, Johnsonville is America's number one sausage brand. The company's sausage products are available in 45 countries worldwide, making their brand...
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7 min read Technologies behind the genius of social media listening and monitoring - Digimind Blog
Gabrielle Aliotta | machine learning - Aug 3, 2022

4 Key Technologies Behind the Genius of Social Media Listening & Monitoring Software

The term artificial intelligence for processes and software is often overworked and overused. It has become a marketing ploy that sometimes refers to algorithms, which are extremely well-designed but far from being intelligent...
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