Léa BOUTRON

Léa is a French native with a double technological and managerial background who, in addition to being passionate about new technologies, loves working in an international environment. That's why, after professional experiences in the Netherlands or Spain, she joined Digimind Singapore to work on the APAC market.
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Recent Posts

21 min read Detecting Your Reputation Risks: Risk Matrices and Analysis for Social Media
Léa BOUTRON | Brand Reputation - Feb 23, 2023

Detecting Your Reputation Risks: Risk Matrices and Analysis for Social Media

How can you better detect and assess the risks that may threaten your organization and its members? Among all the potential risks, how do you position the risks related to your company's reputation? How, with the multiple...
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5 min read Why APAC Brands Will Need Podcast Monitoring in 2023
Léa BOUTRON | Social Listening - Jan 31, 2023

Why APAC Brands Will Need Podcast Monitoring in 2023

Asian companies are facing an increasing demand for podcast monitoring as the popularity of podcasts continues to grow in the region. Podcasts are a powerful medium for delivering information and entertainment, and they are...
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9 min read social media engagement tips
Léa BOUTRON | Social Media Engagement - Dec 29, 2022

What is Social Media Engagement and How Can It Be Improved?

While conducting a campaign analysis, did you realize that your overall social media engagement is insubstantial? Are your posts not being liked, commented on, or shared as much as you would like them to be? Read this article to...
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9 min read How to Use a Social Media Search Tool to Find Future Trends
Léa BOUTRON | Trends - Dec 1, 2022

How to Use a Social Media Search Tool to Find Future Trends

“For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right,” declared Tim Cook, Apple's famous CEO. We could apply this common sense advice to digital data...
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10 min read what is dark social monitoring
Léa BOUTRON | Trends - Nov 25, 2022

The Whats, The Whys and The Hows of Dark Social Monitoring

84%1 of all web content and social network shares are private shares. Whether through message applications or even during an exchange in a forum, how can you truly trace the underbelly of social media? How can you gather ...
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8 min read 5 reasons why you need social media monitoring
Léa BOUTRON | social media monitoring - Nov 16, 2022

5 Reasons Why You Need Social Media Monitoring

71% of companies1 believe that social media monitoring provides them with valuable consumer insights they can share with other departments. As a matter of fact, social media monitoring tools are the best way to know how your...
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7 min read How to do Online Reputation Management (ORM)?
Léa BOUTRON | ORM tools - Oct 20, 2022

How to Do Online Reputation Management (ORM)?

Almost all consumers now read online reviews. 98% of them read some at least "once in a while", while 77% read them "frequently" or "always".1 How can you always keep an eye on public feedback and social media mentions to monitor...
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6 min read Social Media Analytics tools
Léa BOUTRON | Social Media Analytics - Oct 12, 2022

Why Social Media Analytics Has Become a Key Success Factor?

59% of the world's population are social media users since July 2022*. Every day, data is generated from users across all social media sources. Understanding and strategically using social media analytics has become vital to the...
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