The topic of fake news has brought attention to the actions (or lack thereof) of social media giants. Let's explore whether they are making progress or remaining stagnant.

Market research is a valuable tool for businesses to gain insights into consumer behavior and preferences. However, it’s important to recognize that market research has limitations and cannot answer every aspect of consumer...

Fake news, as defined by Ifop, is intentionally created and spread online with the purpose of deceiving people. Despite efforts to combat it over the past four years, the battle against this phenomenon remains a formidable...

How to Optimize Your Crisis Monitoring on Social Networks? Since 2019, the world has experienced a series of global crises, and all companies and organizations will likely encounter a crisis at some point. In addition to...

What’s This I Hear About Social Listening?

From social media to 24-hour news cycles, a company's reputation can be its greatest asset and biggest liability. The stakes have never been higher, and the need for effective reputational risk management has never been more...

As traditional market research methods become less effective, businesses are turning to modern approaches, such as social listening, to gather valuable consumer insights.

With customer centricity becoming one of the key components for business success, many brands are investing in making their customers the focal point of their marketing efforts. They leverage different mediums and tools to...

Asian companies are facing an increasing demand for podcast monitoring as the popularity of podcasts continues to grow in the region. Podcasts are a powerful medium for delivering information and entertainment, and they are...

The marketing landscape has kept on evolving over the centuries. Sometimes a momentum of change is brought about that completely revolutionizes the ways that have been followed for decades. We have moved far away from the World...