Super Bowl LIX was more than just a showdown between the Philadelphia Eagles and the Kansas City Chiefs—it was a global spectacle that ignited conversations across social media. With over 36.8 million interactions and a total ...

The Oscars are back! Since 1929, Hollywood's most glamorous night has been the ultimate celebration of cinema, honoring the best in storytelling, acting, and creative genius. The 2025 edition is shaping up to be no different –...

In Ad Age’s piece in 2020 about resetting your marketing strategy to adapt to post-crisis reality, Norman Guadagno wrote about how marketers must move away from a mindset of thinking reactively to a proactive one.

The topic of fake news has brought attention to the actions (or lack thereof) of social media giants. Let's explore whether they are making progress or remaining stagnant.

Market research is a valuable tool for businesses to gain insights into consumer behavior and preferences. However, it’s important to recognize that market research has limitations and cannot answer every aspect of consumer...

Fake news, as defined by Ifop, is intentionally created and spread online with the purpose of deceiving people. Despite efforts to combat it over the past four years, the battle against this phenomenon remains a formidable...

How to Optimize Your Crisis Monitoring on Social Networks? Since 2019, the world has experienced a series of global crises, and all companies and organizations will likely encounter a crisis at some point. In addition to...

What’s This I Hear About Social Listening?

From social media to 24-hour news cycles, a company's reputation can be its greatest asset and biggest liability. The stakes have never been higher, and the need for effective reputational risk management has never been more...

As traditional market research methods become less effective, businesses are turning to modern approaches, such as social listening, to gather valuable consumer insights.