Recent Posts

11 min read
CYL | Retail - Aug 17, 2023

Beyond Commerce: The Consumer Trends Shaping the Retail Frontier

Amid the constantly shifting landscape of the retail industry, it's not only technological progress that is steering its course. An eclectic mix of consumer trends has stepped into the limelight, stretching beyond the confines of...
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5 min read
CYL | Retail - Aug 16, 2023

The Power Duo: AI and Automation in the Retail Industry

In today's rapidly evolving landscape, technology is revolutionizing the retail industry, ushering in a new era of enhanced customer experiences and optimized business operations. With the rise of the Internet of Things (IoT),...
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7 min read
CYL | Industry Report - Aug 9, 2023

Analysis: APAC Consumers' Public Perception and Confidence in Electric Vehicles

The wheels of innovation are turning, and the world is witnessing a paradigm shift toward sustainable transportation. Amid this global transition, electric vehicles (EVs) have emerged as a revolutionary force, promising a cleaner...
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9 min read
CYL | Industry Report - Jul 28, 2023

Ranking the Top 5 EV Brands Monitored in APAC

In 2022, there were an estimated 10 million EVs on the road worldwide, and this number is expected to reach 145 million by 2030.
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5 min read
CYL | Industry Report - Jul 25, 2023

With Great (battery) Power, Comes Great Responsibility: Unearthing the Price We Cannot Ignore

With an estimated count exceeding 1.4 billion cars worldwide, the automotive industry has consistently embraced technological advancements as a crucial factor in its evolution.
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7 min read
CYL | Digital Marketing - May 23, 2023

Tools for Market Research

Market research is a valuable tool for businesses to gain insights into consumer behavior and preferences. However, it’s important to recognize that market research has limitations and cannot answer every aspect of consumer...
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9 min read
CYL | Social Listening - Apr 20, 2023

When Trust is at Stake: Protecting Your Brand from Reputational Risk

From social media to 24-hour news cycles, a company's reputation can be its greatest asset and biggest liability. The stakes have never been higher, and the need for effective reputational risk management has never been more...
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7 min read Weak Signals on Social Media
CYL | Social Listening - Apr 18, 2023

Out with the Old, in with the New: Market Research and Social Listening

As traditional market research methods become less effective, businesses are turning to modern approaches, such as social listening, to gather valuable consumer insights.
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9 min read Weak Signals on Social Media
CYL | Trends - Mar 30, 2023

Beyond Hindsight and Luck: Predict Trends and Anticipate Change With Weak Signals

Being ahead of the curve is crucial for success, yet many brands overlook the whispers of change that weak signals provide, which could make all the difference.
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