4 min read
Graeme Anderson | Build Strategy - Jan 25, 2018

Why Every Brand Needs Social Intelligence

If you’re a brand trying to identify your target market, there is one place you can find them all: online. Your existing and potential customers have fully completed the digital transformation- it’s time for brands, marketers,...
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5 min read US-Understanding-North-Americas-Alcoholic-Beverage-Industry
Heather Aponte | Build Strategy - Jan 12, 2018

Understanding the North American Alcohol Industry’s Online Presence

The global alcoholic beverages market was valued at $1,344 billion in 2015, and is projected to reach $1,594 billion by 2022. And the US contributes a large quantity to this revenue, with more than 7.7 billion gallons of...
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7 min read the-benefits-of-customer-profiling-for-brands
Graeme Anderson | Analysis - Jan 4, 2018

The Benefits of Customer Profiling for Brands

Brands have been collecting data on customers and prospects for as long as they’ve been marketing to them. Customer profiling is invaluable in developing differentiated products and services. Netflix, for example, uses...
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9 min read high-performing-brands-use-social-data
Graeme Anderson | Analysis - Dec 19, 2017

Social Media Marketing: How High-Performing Brands Use Social Data

Leveraging social data to strengthen your brand’s social media marketing strategies Today, businesses are highly aware of the value of social media data. Brands have realized that social networks are no longer an isolated...
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8 min read binoculars
Melissa Chue | Analysis - Nov 22, 2017

How to Use Social Media Monitoring for Crisis Management

Social media has, without a doubt, presented brands with immense opportunities for connecting with customers, identifying and developing new business opportunities, and more. But it is also a channel which can snowball a...
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1 min read
Graeme Anderson | Build Strategy - Nov 17, 2017

Peeking Into the Future of Digital Marketing at Digital Marketing World Forum 2017

On November 7-8, Digimind had the pleasure of joining #DMWF Conference and Expo North America in New York City as a silver sponsor.
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4 min read big-data-analytics
Melissa Chue | Analysis - Nov 14, 2017

Big Data Analytics for Marketers: 4 Steps to Use It Effectively

With a predicted 2.77 billion social media users worldwide by 2019, social media has become a key source of consumer insights for brands. In addition to helping companies understand their online reputation and customers...
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3 min read asus-case-study
Graeme Anderson | Build Strategy - Nov 14, 2017

Generating Consumer Insights for a Product Launch: ASUS Case Study

A case study on how ASUS took advantage of social listening to profile consumers and optimize the launch of a new smartphone.
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2 min read
Graeme Anderson | Community Manager - Nov 8, 2017

New on Digimind Social: Interaction Analysis to boost your social media ROI and reporting!

Our R&D team is continuously improving Digimind Social to offer the most complete and powerful Social Intelligence tool on the market, allowing digital professionals to achieve their business goals.
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4 min read social-intelligence-oriented-brand-audits-lead-to-successful-campaigns
Graeme Anderson | Build Strategy - Nov 7, 2017

How Social Intelligence Oriented Brand Audits Lead to Successful Campaigns

A case study on how agencies can optimize new campaigns through customer profiles.
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