9 min read headerHSKPis-1
Alina Taher | Insight Driven Marketing - Aug 6, 2019

10 Rules for Choosing Your Social Media KPIs

How do you choose social media KPIs to track your digital marketing activities? Locate yourself in the Marketing Conversion Funnel Don't label certain KPIs as "bad" Customize your indicators Consider qualitative metrics ...
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4 min read 341543-PA98E7-943-min-1-1-1
Shermel Tay | Social Listening - Jul 18, 2019

Why Do Businesses Listen To and Analyze Social Media?

Why do businesses listen to and analyze what’s happening on social media? Marketers, customer experience teams, and data analysts in companies, big and small, are investing in social media intelligence tools. And they have...
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4 min read Marketing-Breakfast-Event-61
Ellen Wallinger | Social Listening - Apr 29, 2019

Harnessing the Power of Digital Listening with Grace Newfrock

Marketers from leading international and local brands & agencies, including Macy's, PepsiCo., LinkedIn, Diageo, AMC Networks, J&J, and many more joined us for a lovely morning of insights and delicious brunch to network and...
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6 min read
Melissa Chue | Build Strategy - Dec 26, 2018

Optimize Your Content Marketing Strategy in 13 Steps with Social Media Intelligence

70% of consumer prefer to discover a brand through content rather than conventional advertising. So it’s no surprise that more marketers are prioritising content creation, promotion, and measurement in their strategies. Be it...
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6 min read header-5-best-practices-to-optimize-your-content-marketing-with-social-media
Sophia Guan | Build Strategy - Oct 17, 2018

5 Ways to Optimize Content Marketing with Social Media Data

A study by Clutch.com shows that written content such as articles, notes, and white papers continues to engage as much as videos. Furthermore, 27% of marketers cited writing as the most engaging form of content, ahead of...
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8 min read Manage-and-optimize-your-customer-journey-with-social-media-intelligence-1068x710 (1)
Melissa Chue | Build Strategy - Oct 16, 2018

4 Ways to Manage and Optimize Your Customer’s Journey with Social Media Intelligence

Social Networks are Essential to the Retail Customer Journey. According to research by loyalty analytics company Aimia,
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6 min read 5-essential-graph-for-social-media-dashboard
Sophia Guan | Build Strategy - Sep 20, 2018

5 Essential Graphs for Your Social Media Dashboard

To track brand performance on social media during campaigns and events, you need a variety of quantitative and qualitative indicators to produce accurate analyses for your management reports. At the same time, it is important...
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4 min read Capitalize-on-User-Reviews-with-these-insights-Digimind-1068x560-2
Melissa Chue | Build Strategy - Aug 13, 2018

The Five Commandments of Social Media Monitoring

By 2020, Forrester predicts insight-driven companies will earn three times more revenue than their counterparts. No doubt businesses have grown more committed to obtaining and using consumer insights to accelerate their...
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5 min read Ace-your-product-launch-strategy-with-social-media-intelligence-in-4-steps-1068x614-1
Melissa Chue | Build Strategy - Aug 6, 2018

Ace Your Product Launch Strategy with Social Media Intelligence in 4 Steps

Launching a product is akin to firing an arrow: hitting your target requires optimal positioning and the right amount of energy. Without a question, consumer data is similarly crucial in helping marketers hit their “mark” –...
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7 min read influencer
Melissa Chue | Build Strategy - Aug 3, 2018

Micro vs Macro Influencers: Who’s Right for Your Campaign?

Influencer marketing has proven to be a valuable method for marketing a brand or product, with some of the key outcomes being: improving brand advocacy, increasing awareness, reaching new audiences, and improving sales...
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