2 min read
Franck Fitoussi | Benchmark - Dec 13, 2017

Introducing Digimind Social’s Estimated Reach: Better Predict the Impact of Your Online Mentions

Estimated Reach provides the most realistic estimate of the exposure a topic receives on social platforms, as opposed to simple community size calculations that overestimate the impact of your mentions.
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3 min read metrics-for-crisis-management
Graeme Anderson | Community Manager - Dec 7, 2017

Key Metrics for Data-Driven Crisis Management

A case study on the methods for correctly assessing the impact of social media on crisis management strategy and identifying priority concerns with the most relevant metrics and KPIs.
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2 min read digimind-social-wall-social-data-visualization-tool
Franck Fitoussi | Build Strategy - Dec 6, 2017

Introducing Digimind Social Wall, the Market’s Most Powerful Social Data Visualization Tool

Comprehensive, simple, and flexible. Digimind Social Wall empowers professionals to share the information that matters most to their organization across departments to make informed, smarter business decisions.
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6 min read monitoring-and-analyzing-social-media-trends
Graeme Anderson | Build Strategy - Dec 5, 2017

Monitoring and Analyzing Social Media Trends: The Best Practices

Differentiating a brand’s products and services from those of competitors is a primary concern for marketers in any industry. The ability to monitor trends in real time is an incredibly valuable tool for anticipating changes...
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5 min read
Melissa Chue | Community Manager - Nov 30, 2017

4 Ways to Maximize Your Event's Marketing Impact with Social Media

Whether it’s product launch or a booth at a trade show, the goal of every marketing event is this: generate positive buzz for the brand, and create opportunities for sales teams to engage new customers.
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5 min read sponsorship-acquisition-and-retention
Graeme Anderson | Build Strategy - Nov 28, 2017

Sponsorship Acquisition and Retention: The Essential Event Marketing KPIs

A common recurring issue for many brands is the ability to attract event sponsors by effectively communicating brand value to investors. The sports industry comes to mind for many as a highly commercialized industry – just...
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4 min read 33-1
Graeme Anderson | Build Strategy - Nov 24, 2017

Agencies and Competitor Analysis: The Best Data-Driven Techniques

A case study on tracking techniques and best practices for social media analysis.
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8 min read binoculars
Melissa Chue | Analysis - Nov 22, 2017

How to Use Social Media Monitoring for Crisis Management

Social media has, without a doubt, presented brands with immense opportunities for connecting with customers, identifying and developing new business opportunities, and more. But it is also a channel which can snowball a...
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1 min read
Graeme Anderson | Build Strategy - Nov 17, 2017

Peeking Into the Future of Digital Marketing at Digital Marketing World Forum 2017

On November 7-8, Digimind had the pleasure of joining #DMWF Conference and Expo North America in New York City as a silver sponsor.
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4 min read role-of-social-intelligence-in-influencer-marketing
Graeme Anderson | Community Manager - Nov 16, 2017

The Role of Social Intelligence in Influencer Marketing

Influencer marketing has become an incredibly popular marketing practice as digital marketers continue to  invest in the strategy. However, many marketers still struggle with determining standard metrics and indicators for...
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