8 min read
Graeme Anderson | Build Strategy - Feb 8, 2018

How to Find and Target Your Customers Online

Digimind’s US Campaign Marketing Manager Hiba Haider recently co-hosted a webinar with Kevin Garcia, a Sr. Product Marketing Manager at Adroll. The webinar explored insight-driven marketing strategies, with the specific...
Read More
5 min read
Graeme Anderson | Benchmark - Feb 6, 2018

5 Essential Social Media Reporting Strategies

Digital marketers and community managers are often responsible for managing and analyzing the performance of social media strategies, in addition to creating reports aimed at evaluating the ROI of their campaigns and events....
Read More
3 min read
Heather Aponte | Build Strategy - Jan 31, 2018

Measuring PR Success in the Digital Age: Why Integrating Offline and Online Insights is Imperative

PR is all about understanding your audience and providing them with the messages they will pay attention to on the medium that that is most appropriate. And even with the shift in focus to digital outlets for most marketing...
Read More
4 min read
Graeme Anderson | Build Strategy - Jan 25, 2018

Why Every Brand Needs Social Intelligence

If you’re a brand trying to identify your target market, there is one place you can find them all: online. Your existing and potential customers have fully completed the digital transformation- it’s time for brands, marketers,...
Read More
3 min read
Franck Fitoussi | Build Strategy - Jan 23, 2018

Seamlessly Integrating Online and Offline Data: Digimind Becomes the First Social Intelligence Solution to Monitor Global TV and Radio

Marketers are aware of and have embraced the shift to digital - they know the strategies, the tactics, and how to measure success. But what happened to the traditional sources we loved in the past? Offline sources such as TV...
Read More
4 min read
Melissa Chue | Asia Pacific - Jan 18, 2018

The Top 4 Skills Digital Marketers Need to Master in 2018

As the new year in digital shapes up to be the year of data driven content, self-serve advertising, employee advocacy, and peer influence, marketers need to upgrade themselves and develop the  necessary skills to leverage the...
Read More
4 min read
Melissa Chue | Asia Pacific - Jan 17, 2018

The Top 4 Marketing Trends for Digital Marketers in 2018

Today’s digital marketers are increasingly challenged to discern what’s important and what’s not in a world of flux. As 2018 kicks off, what are some of the key digital trends beyond big data, AI, and machine learning? With...
Read More
5 min read
Heather Aponte | Alcohol Industry - Jan 12, 2018

Understanding the North American Alcohol Industry’s Online Presence

The global alcoholic beverages market was valued at $1,344 billion in 2015, and is projected to reach $1,594 billion by 2022. And the US contributes a large quantity to this revenue, with more than 7.7 billion gallons of...
Read More
7 min read
Graeme Anderson | Analysis - Jan 4, 2018

The Benefits of Customer Profiling for Brands

Brands have been collecting data on customers and prospects for as long as they’ve been marketing to them. Customer profiling is invaluable in developing differentiated products and services. Netflix, for example, uses...
Read More
4 min read
Graeme Anderson | Benchmark - Dec 28, 2017

How Adolescents Use Social Media

To gain a more precise understanding of the practices and habits social media users aged 12-17, BETC Digital launched a four-month long study in which they interviewed French 12-17 year-olds about their use of social media and...
Read More

    Subscribe and Stay Informed

    Digimind Blog