4 min read
Melissa Chue | Social Listening - Oct 10, 2019

How to Set Up An Actionable and Effective Social Listening Project

“What the #$@% is social listening?!”   It’s a question all marketers have asked before. Either you’ve heard of social media listening, or you’re still trying to understand how to do it effectively.
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Vanessa Ong | Insight Driven Marketing - Oct 1, 2019

Driving Customer Engagement & Energy with Social Listening | Dentsu Dynamo Brand Index

Digital has changed the rules of the game. Once dominant players, who commanded scale, heritage, and share of voice, are now finding themselves faced with digital disruption. For brands today, standing still is not enough....
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Alina Taher | Crisis Management - Aug 8, 2019

What Factors Cause Bad Buzz and Crises on Social Networks?

65% of companies who have experienced a reputation crisis say that social media made their crisis more difficult to manage; however, 55% feel social media aided their recovery.  How has social media impacted the spread of bad...
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Alina Taher | Insight Driven Marketing - Aug 6, 2019

10 Rules for Choosing Your Social Media KPIs

How do you choose social media KPIs to track your digital marketing activities? Locate yourself in the Marketing Conversion Funnel Don't label certain KPIs as "bad" Customize your indicators Consider qualitative metrics ...
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Shermel Tay | Social Listening - Jul 18, 2019

Why Do Businesses Listen To and Analyze Social Media?

Why do businesses listen to and analyze what’s happening on social media? Marketers, customer experience teams, and data analysts in companies, big and small, are investing in social media intelligence tools. And they have...
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Ellen Wallinger | Social Listening - Apr 29, 2019

Harnessing the Power of Digital Listening with Grace Newfrock

Marketers from leading international and local brands & agencies, including Macy's, PepsiCo., LinkedIn, Diageo, AMC Networks, J&J, and many more joined us for a lovely morning of insights and delicious brunch to network and...
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5 min read
Melissa Chue | Build Strategy - Mar 13, 2019

Top 3 Consumer Demands for Smart Homes in Asia Pacific on Social Media

The use of smart homes is snowballing in Asia Pacific. The market is expected to account for 25% of this industry, which will reach a whopping $400 billion worldwide in 2030.
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Sophia Guan | Insight Driven Marketing - Mar 8, 2019

Fueling Marketing Strategies with Social Intelligence

In fact, Over 100 high level marketers from Jakarta’s leading local and international brands, including Bank Mandiri, Bulakapak, MNC Media, Nestlé, Kanmo Group, Tata Motors, and more gathered for an evening of networking,...
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6 min read
Melissa Chue | Build Strategy - Dec 26, 2018

Optimize Your Content Marketing Strategy in 13 Steps with Social Media Intelligence

70% of consumer prefer to discover a brand through content rather than conventional advertising. So it’s no surprise that more marketers are prioritising content creation, promotion, and measurement in their strategies. Be it...
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Melissa Chue | Brands - Nov 29, 2018

6 Digital Marketing Trends that Shaped 2018

2018 has seen the rise of new digital marketing trends, as well as the evolution of key technologies like augmented reality, artificial intelligence, and voice search. In this post, we bring you six key trends that shaped the...
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