Social media engagement is more than just giveaways, paid ads, and regular postings. It is about understanding your audience and engaging them in ways that have your brand stand out amongst your competitors.

Online brand reputation is the image of your company seen by the internet users. Various factors like online reviews, consumer forums, news articles, social behavior, and visibility in search results impact your brand reputation.

Once again, the season of mistletoe, reindeers, stockings, and Santa Claus is here! As the holiday season comes with the company of a cold winter breeze, we’re ready and bundled up for the arrival of Q1. May you be decorating a...

A well-run social media page is as good as any other marketing strategy designed to drive conversions for your business.

Active listening is a critical skill that aids understanding and helps improve human interactions. This same skill can be applied to managing your business presence online through social media. Managing your business online...

Instagram has become somewhat a search engine in its own right for the new generation of internet users.

“Up to 97% of businesses are located via an online search, and 90% of people surveyed say they're influenced by customer reviews and word of mouth, no matter if they're positive or negative.”

As leaves turn from green to brown and cover the ground, we’re here to welcome the beginning of Q4 with a warm cup of tea. May you be working remotely or in the office, adjusting to the constantly changing ‘new normal’ is no...

Almost three-quarters of marketers surveyed for a Hootsuite report ranked “increased acquisition of new customers” as their top outcome for social media in 2021, a 58% year-over-year increase.

Use a customer insights management tool to keep up with customers’ ever-changing preferences