4 min read
Christine Carzo | Analysis - Sep 14, 2017

Identifying Expansion Opportunities: How Insight-Driven Agencies Use Social Intelligence

A case study of an insight-driven agency’s utilization of social intelligence to generate customer loyalty and expansion opportunities.
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5 min read
Christine Carzo | Build Strategy - Sep 13, 2017

How Brands Can Analyze Hashtags to Better Target Customers

August 23, 2017 marked a very special anniversary in the history of digital media: the tenth birthday of Twitter’s famous hashtags. In the decade they’ve been around, hashtags have become a cultural phenomenon and a...
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4 min read
Melissa Chue | Community Manager - Sep 11, 2017

Deliver a Winning Customer Marketing Strategy With Real-Time Insights in 3 Steps

With existing customers making up 65% of a company’s business (Gartner), customer retention is critical to your bottom line. Yet, a study by Bain & Company found 60 - 80% of customers who describe themselves as ‘satisfied’ do...
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7 min read
Christine Carzo | Build Strategy - Sep 7, 2017

3 Strategies to Increase Customer Retention Rate Using Social Intelligence

In the eternal quest for revenue and growth, it’s easy for companies to overlook the opportunity available in simply improving customer retention. The average business churns about 20% of its customers every year. In some...
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1 min read
Melissa Chue | Community Manager - Sep 5, 2017

8 Business Opportunities You Can Unlock with Social Media

With over 3 billion active social media users around the world (We Are Social, Global Statshot: Digital in Q3 2017), it is inevitable that social will continue to shape all aspects of business opportunities across industries.
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5 min read
Christine Carzo | Build Strategy - Aug 31, 2017

How to Grow Your Market Share Using Social Media Intelligence

Social media intelligence, through powerful tools, allows brands to collect insights from social media, analyze trends, and use this information to drive the different stages of their marketing strategy, from market analysis...
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3 min read
Melissa Chue | Community Manager - Aug 18, 2017

The Marketer’s Cheat Sheet to Improve Customer Engagement on Social Media

In January 2016, a feisty redheaded girl began roasting people on Twitter, firing back at her detractors with witty jibes. Her rapid, sardonic takedowns earned her thousands of retweets, likes and views, and it wasn’t long...
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4 min read
Melissa Chue | Build Strategy - Aug 8, 2017

Increase Website Traffic in 4 Simple Steps Using Social Media

One common website goal for marketing teams is to drive traffic to websites, because if your website isn’t attracting visitors then you won’t be generating sales or achieving your business goals. With that said, driving...
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7 min read
Christine Carzo | Brands - Aug 4, 2017

Social Networks: How to Implement a Successful Multichannel Strategy

Adopting a multi-channel strategy Social networks have changed the way we build relationships with peers, businesses, and communities around the world. The digital world is constantly evolving, and retailers have now...
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5 min read
Melissa Chue | Brands - Jul 28, 2017

How to Use Social Media Monitoring to Increase Brand Awareness

For B2C and B2B companies alike, brand awareness remains a top priority for marketing campaigns. A 2017 survey by Advertiser Perceptions found the top three marketing challenges included reaching potential customers in a...
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