5 min read
Graeme Anderson | Community Manager - Oct 26, 2017

5 Objectives to Integrate Into Your Social Media Marketing Strategy

Choosing Objectives for Social Media Strategy With the rise of the digital age, brands are becoming more acutely aware of the value of investing in social media strategies. Social media networks are no longer an isolated...
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4 min read
Graeme Anderson | Community Manager - Oct 25, 2017

How Insurance Brands Develop Social Selling Strategies

A case study on a large insurance company’s use of customer profiling and prospect analysis to generate new business.
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6 min read
Melissa Chue | Build Strategy - Oct 13, 2017

3 Steps to Measure a Crisis' Impact on Your Brand’s Reputation

Imagine you’re fighting a fire. How do you put it out? By cutting off either oxygen, heat, or fuel so it can’t spread.
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5 min read
Graeme Anderson | Community Manager - Oct 5, 2017

Insurance and Customer Experience: 60% of Millennials Want Both Traditional and Digital Communications

Insurers and Millennials: Defining the Consumer Relationship
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4 min read
Graeme Anderson | Build Strategy - Oct 3, 2017

3 Strategies for Insurance Companies to Optimize Their Customer Service

A case study on how insurance brands can optimize online customer care through real-time analysis of online conversations.
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7 min read
Christine Carzo | Community Manager - Sep 27, 2017

How to Retain Customers and Increase Sales Using Social Insights

Three case studies which demonstrate how social listening can improve your communication strategy and customer service.
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1 min read
Melissa Chue | Build Strategy - Sep 27, 2017

Creating Customer Experiences that Achieve Objectives | AfterWork Singapore September 2017

Customer experiences are what people remember the most about your brand. In an age where consumers are always connected and on the go, how can brands use data to create relevant and engaging customer experiences that...
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3 min read
Christine Carzo | Build Strategy - Sep 26, 2017

How Top Agencies Leverage Insight-Driven Techniques to Increase Profits

A collection of case studies showcasing the best insight-driven techniques with which agencies can improve profitability.
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4 min read
Christine Carzo | Analysis - Sep 22, 2017

How Insurance Brands Can Generate New Business Using Social Intelligence

A case study on how social media can help insurance providers generate new business leads through online prospect analysis.
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5 min read
Christine Carzo | Analysis - Sep 15, 2017

The Essential Social Media KPIs for Improving an Agency's Campaign Performance

How one agency planned a successful campaign by analyzing social media KPIs.
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