84%1 of all web content and social network shares are private shares. Whether through message applications or even during an exchange in a forum, how can you truly trace the underbelly of social media? How can you gather ...

71% of companies1 believe that social media monitoring provides them with valuable consumer insights they can share with other departments. As a matter of fact, social media monitoring tools are the best way to know how your...

7 Important topics from the Ragan Future of Communications Conference After a long two years without seeing each other in person at events, it was great to be back at Ragan's Future of Communications Conference last week in NYC...

Social media has become an incredibly useful tool for marketing. It's one of the best ways to get the word out about what you do, and show customers that you're the people to go to. When it comes to B2B marketing, it can feel as...

Almost all consumers now read online reviews. 98% of them read some at least "once in a while", while 77% read them "frequently" or "always".1 How can you always keep an eye on public feedback and social media mentions to monitor...

59% of the world's population are social media users since July 2022*. Every day, data is generated from users across all social media sources. Understanding and strategically using social media analytics has become vital to the...

What is a Sentiment Analysis Tool? A key component of every brand management strategy, social media, or marketing manager's toolkit is sentiment analysis, which is constantly evolving as consumers' conversation evolves. ...

A few weeks ago, we saw 4 examples of monitoring and social media listening technologies: machine learning, deep learning, etc. for automatic language processing, sentiment analysis, intelligent automatic classification, and...

As big data growth becomes one of today's key economic and technological challenges, many analysis tools are positioning themselves to provide companies with a deeper understanding of their customers.

The Challenges of E-Reputation Monitoring for Your BrandReputation is the perception that Internet users have of your company, your brand, or the people who collaborate with it (executives, employees). Digital reputation or...