5 min read targeted-media-list-with-social-media-monitoring
Sophia Guan | Build Strategy - Oct 18, 2018

How to Develop a Targeted Media List with Social Media Monitoring

Every PR practitioner worth his or her salt knows that an up-to-date media list is one of the most important things to ensure your story gets in front of the right target audience. However, building and maintaining one can be...
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6 min read header-5-best-practices-to-optimize-your-content-marketing-with-social-media
Sophia Guan | Build Strategy - Oct 17, 2018

5 Ways to Optimize Content Marketing with Social Media Data

A study by Clutch.com shows that written content such as articles, notes, and white papers continues to engage as much as videos. Furthermore, 27% of marketers cited writing as the most engaging form of content, ahead of...
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8 min read Manage-and-optimize-your-customer-journey-with-social-media-intelligence-1068x710 (1)
Melissa Chue | Build Strategy - Oct 16, 2018

4 Ways to Manage and Optimize Your Customer’s Journey with Social Media Intelligence

Social Networks are Essential to the Retail Customer Journey. According to research by loyalty analytics company Aimia,
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10 min read get-analyze-use-consumer-insights
Melissa Chue | Build Strategy - Oct 11, 2018

How to Get, Analyze, and Use Consumer Insights from Social Media

A holistic consumer insights strategy should attain and analyze data from multiple sources such as focus groups, surveys, website data, sales data, and social media. This article will focus on social media as a source for...
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6 min read 5-essential-graph-for-social-media-dashboard
Sophia Guan | Build Strategy - Sep 20, 2018

5 Essential Graphs for Your Social Media Dashboard

To track brand performance on social media during campaigns and events, you need a variety of quantitative and qualitative indicators to produce accurate analyses for your management reports. At the same time, it is important...
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4 min read Capitalize-on-User-Reviews-with-these-insights-Digimind-1068x560-2
Melissa Chue | Build Strategy - Aug 13, 2018

The Five Commandments of Social Media Monitoring

By 2020, Forrester predicts insight-driven companies will earn three times more revenue than their counterparts. No doubt businesses have grown more committed to obtaining and using consumer insights to accelerate their...
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5 min read Ace-your-product-launch-strategy-with-social-media-intelligence-in-4-steps-1068x614-1
Melissa Chue | Build Strategy - Aug 6, 2018

Ace Your Product Launch Strategy with Social Media Intelligence in 4 Steps

Launching a product is akin to firing an arrow: hitting your target requires optimal positioning and the right amount of energy. Without a question, consumer data is similarly crucial in helping marketers hit their “mark” –...
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7 min read influencer
Melissa Chue | Build Strategy - Aug 3, 2018

Micro vs Macro Influencers: Who’s Right for Your Campaign?

Influencer marketing has proven to be a valuable method for marketing a brand or product, with some of the key outcomes being: improving brand advocacy, increasing awareness, reaching new audiences, and improving sales...
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3 min read Capitalize-on-User-Reviews-with-these-insights-Digimind-1068x560-1
Sophia Guan | Build Strategy - Jul 30, 2018

Capitalize User Reviews With These 5 Key Insights

From brutally honest to ragingly hilarious, customer reviews are without a doubt a great source to get consumer opinions about a product or service prior to committing to a purchase. Research has found that 85% of consumers...
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2 min read Digimind-Socialize-Singapore-July-2018-1068x712
Sophia Guan | Build Strategy - Jul 12, 2018

The (not so) Secret Recipe of a Successful Digital Command Center | Socialize Singapore July 2018

According to Forbes, data-driven marketing leaders are more than six times more likely than laggards to achieve competitive advantage in increasing profitability. With so much data readily available, marketers are hungry for...
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