The marketing landscape has kept on evolving over the centuries. Sometimes a momentum of change is brought about that completely revolutionizes the ways that have been followed for decades. We have moved far away from the World...

In 2018, on the occasion of our annual Trend Guide, one of the experts interviewed spoke about "The podcast revival": Society is seeing the return of an old information model that everyone thought was buried. Podcast radio: a...

These are trying times for businesses. Competition is fierce. Customers have several options. As a brand, if you fail to establish that personal connection with your customers, they are highly likely to switch to your...

Measuring the success of digital marketing activity is a critical part of growing a business. Effective online advertising, customer support through optimized business phone systems, and seamless in-app experience all work...

While conducting a campaign analysis, did you realize that your overall social media engagement is insubstantial? Are your posts not being liked, commented on, or shared as much as you would like them to be? Read this article to...

In theever-changing world of SaaS; consumer engagement is everything. Focusing team efforts on various channels can be overwhelming, PPC, SEO, email, VoIP for business (etc.) leaving you wondering; “Which analytics should I be...

As we examine the diverse dimensions of your brand reputation and conduct necessary audits and mappings of your environment, we will look at other practices to identify what are the appropriate indicators to measure your...

“For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right,” declared Tim Cook, Apple's famous CEO. We could apply this common sense advice to digital data...

84%1 of all web content and social network shares are private shares. Whether through message applications or even during an exchange in a forum, how can you truly trace the underbelly of social media? How can you gather ...

71% of companies1 believe that social media monitoring provides them with valuable consumer insights they can share with other departments. As a matter of fact, social media monitoring tools are the best way to know how your...