Melissa Chue

Melissa is a digital advocate who loves diving into the latest trends in digital and social media. Since joining Digimind’s marketing team in 2015, she has written studies for over 15 industries in Asia Pacific. When she is not telling stories about data, Melissa can be found exploring her favourite cafes and hangouts on Instagram @chuepachups.
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Recent Posts

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Melissa Chue | Build Strategy - Dec 16, 2016

Definition🎁: "Geo-targeting" - Digital Marketing Advent Calendar

TGIF, marketers! You've made it through another week. Here's our weekend read for you: Waze Country Manager France Jerome Marty's definition of Geo-targeting, and how marketers can use it for their campaigns.
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Melissa Chue | Build Strategy - Dec 15, 2016

Definition🎁: "Social Media" - Digital Marketing Advent Calendar

We're one more day from Friday! Hang on tight, the weekend's just around the corner. Today, we're keeping it light, with LinkedIn Elevate Account Director, Clement Boehm defining what the world of Social Media means for...
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Melissa Chue | Brands - Dec 14, 2016

Definition🎁: "Customer Experience" - Digital Marketing Advent Calendar

Happy Hump Day! With less than 2 weeks to go to Christmas, we're certainly not resting on our laurels. Today, we asked Lexus Head of Digital Experience, Social Media and PR Asia Pacific, Maria Del Rosaio, what "Customer...
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Melissa Chue | Build Strategy - Dec 13, 2016

Definition🎁: "Insight Driven Marketing" - Digital Marketing Advent Calendar

We are halfway through our Digital Marketing Advent Calendar! As we countdown to 2017, we look back on the upcoming trends in marketing: what to expect, and how to leverage new changes in digital to make better business...
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Melissa Chue | Build Strategy - Dec 12, 2016

Definition🎁: "Command Center" - Digital Marketing Advent Calendar

Happy Monday! We are back with another week of key definitions for marketers this Advent season. For today's Advent Calendar, we asked Ovum's Principal Analyst, Clement Teo about Command Centers - why are they at the forefront of...
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Melissa Chue | Build Strategy - Dec 11, 2016

Definition🎁: "Digital Transformation" - Digital Marketing Advent Calendar

It's Day 10 of our Digital Marketing Advent Calendar and we're here with another key definition for 2017 - "Digital Transformation". Founder and Principal Consultant of QED Consulting, Ryan Lim filled us in on what organisations...
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Melissa Chue | Community Manager - Dec 10, 2016

Definition🎁: "Engagement" - Digital Marketing Advent Calendar

It's the weekend, but that doesn't stop us from working hard to bring you 2017's key definitions for digital marketers. And who better to ask about "Social Media Engagement" than the masters of social media themselves -...
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Melissa Chue | Build Strategy - Dec 9, 2016

Definition🎁: "Content Marketing" - Digital Marketing Advent Calendar

TGIF! We're rounding up the first week of our Digital Marketing Advent Calendar with one of the hottest trends of 2016 - Content Marketing. As more and more brands hop on the content bandwagon, we sat down with The Digital...
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Melissa Chue | Build Strategy - Dec 6, 2016

Definition🎁 : "Social ROI" for MRM//McCann Singapore - Digital Marketing Advent Calendar

On Day 5 of our Digital Marketing Calendar, MRM//McCann Singapore's Head of Social, Jim Guzman, fills us in what Social ROI is, and what metrics are important to track.
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Melissa Chue | Build Strategy - Nov 30, 2016

Watch: 10 Questions About Digital Command Centers with Clement Teo of Ovum

Digital command centers are at the forefront of digital transformation in many organisations. From exhibiting the Chief Marketing Officer (CMO)'s strategy, to centralising multidisciplinary teams, how can companies leverage the...
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