2 min read
Melissa Chue - Dec 15, 2016

DefinitionšŸŽ: "Social Media" - Digital Marketing Advent Calendar

We're one more day from Friday! Hang on tight, the weekend's just around the corner.  Today, we're keeping it light, with LinkedIn Elevate Account Director, Clement Boehm defining what the world of Social Media means for marketers. 

šŸŽˆ What is "Social Media"? 

Social media refers to the world of conversational web, where Internet users exchange opinions, rate experiences, and even share emotions.

šŸ”Ž The power of social media 

Social media has transformed the economy, as well as the way we communicate. For marketers, this means unique opportunities for brands to interact with customers, suppliers, candidates, investors and industry in real time.

Marketers can also harness social media to adapt their ads, break down trends and thus manage things like customer's journey, lead generation, and sales.

šŸ”Ž The impact of social media

A vivid example of the far-reaching impact of social media can be seen during the Arab Spring, in which it played an important role in organizing protests.

The 2016 US elections is another example of how the presidential candidates mobilized social media platforms to support their campaigns.

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Written by Melissa Chue

Melissa is a digital advocate who loves diving into the latest trends in digital and social media. Since joining Digimindā€™s marketing team in 2015, she has written studies for over 15 industries in Asia Pacific. When she is not telling stories about data, Melissa can be found exploring her favourite cafes and hangouts on Instagram @chuepachups.