Melissa Chue

Melissa is a digital advocate who loves diving into the latest trends in digital and social media. Since joining Digimind’s marketing team in 2015, she has written studies for over 15 industries in Asia Pacific. When she is not telling stories about data, Melissa can be found exploring her favourite cafes and hangouts on Instagram @chuepachups.
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Recent Posts

5 min read lazada-singapore-mothers-day-1
Melissa Chue | Facebook - May 17, 2017

Online retailers and influencers tug at heart strings on Mother’s Day

Mother’s Day has come and gone, and true to form the social media community stepped up in expressing their love for their mothers with sentimental messages and heart shaped emojis aplenty. Here’s a look at how the biggest...
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2 min read
Melissa Chue | Asia Pacific - Apr 19, 2017

Establishing Digital Marketing KPIs | AfterWork Singapore April 2017

With the focus shifting from vanity metrics to real business opportunities that a digital team can deliver, setting realistic and measurable digital KPIs is gaining more importance. How can marketers prove their ROI by...
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3 min read
Melissa Chue | Asia Pacific - Apr 13, 2017

Content 360 Singapore 2017 Highlights

Content marketing is king, but how can brands cut through the clutter and reign supreme as masterful storytellers? Hosted by Marketing Magazine, Content 360 Singapore 2017 gathered close to 200 content marketers from the...
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5 min read
Melissa Chue | Asia Pacific - Apr 12, 2017

Driving Content Marketing Strategies with Social Listening and Analytics | Content 360 Singapore 2017

Content marketing strategies are all about connecting with your audience with compelling stories and great distribution plans.
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2 min read valentines-day-singapore-socialmedia
Melissa Chue | Build Strategy - Feb 14, 2017

Cupid's Arrow Strikes on Social Media in Singapore

The season of love has graced us once again, and thanks to social media, we know what Singaporeans’ idea of a perfect Valentine’s Day is.
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3 min read
Melissa Chue | Benchmark - Feb 9, 2017

How to Prove Your ROI with Competitor Analysis

Often, competitor analysis is associated with optimising a company’s strategy in terms of positioning, content marketing, profiling and segmentation, market mapping and business opportunities.
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6 min read
Melissa Chue | Benchmark - Feb 2, 2017

How to Create Reports to Prove Your Social Media ROI

With the focus shifting from vanity metrics to real business opportunities that a digital agency is able to develop for its clients, the organization and creation of social media reports for various decision makers is gaining...
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2 min read EN_B2CBanks_BlogCover
Melissa Chue | Build Strategy - Feb 1, 2017

Report: What do Singapore's customers want from banks?

In our follow up to Singapore's Top 3 B2C Banks on Social, we take a look at which products and services Singaporeans talk about the most on social media.
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2 min read Key-Marketing-Concepts-2017-1
Melissa Chue | Build Strategy - Jan 31, 2017

Key Marketing Concepts in 2017 II: Technology

 
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1 min read EN_B2CBanks_BlogCover (1)
Melissa Chue | Benchmark - Jan 26, 2017

Report: Singapore's Top 3 B2C Banks on Social Media

The B2C banking industry is a fast-paced one that is often faced with digital disruption and updates in technology.
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