Melissa is a digital advocate who loves diving into the latest trends in digital and social media. Since joining Digimind’s marketing team in 2015, she has written studies for over 15 industries in Asia Pacific. When she is not telling stories about data, Melissa can be found exploring her favourite cafes and hangouts on Instagram @chuepachups.
In our previous post on managing your online reputation, we talked about identifying the potential actors and drivers of your brand. This week, we cast the spotlight on a brand's most important asset - its employees.
Social media has grown to become a core aspect of a marketer's arsenal, from engaging audiences to acquiring new channels of market research in a cost-effective manner. So how can brands leverage it in the coming year in digital?
It's Christmas and the last day of our Digital Marketing Advent Calendar! We're here with a last key definition for 2017 - "Social Media Intelligence" from Forrester's Social Intelligence Playbook for 2016.
It's the last week before Christmas and we can't be more excited to bring you our last roundup of 2017's key marketing definitions. This Monday, Zeno Group Singapore's Managing Director, Matt Collette fills us in on Bots.
It's the weekend and we're keeping it light. This Saturday, we asked Lin Liangmin, Director of Marketing Communications at W Singapore - Sentosa Cove what it takes for brands to succeed at Community Management.