Melissa Chue

Melissa is a digital advocate who loves diving into the latest trends in digital and social media. Since joining Digimind’s marketing team in 2015, she has written studies for over 15 industries in Asia Pacific. When she is not telling stories about data, Melissa can be found exploring her favourite cafes and hangouts on Instagram @chuepachups.
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Recent Posts

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Melissa Chue | Build Strategy - Jan 5, 2017

20 Best Practices for Managing Your Online Reputation II: Employer Branding and Communication

In our previous post on managing your online reputation, we talked about identifying the potential actors and drivers of your brand. This week, we cast the spotlight on a brand's most important asset - its employees.
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Melissa Chue | Build Strategy - Jan 4, 2017

Key Marketing Concepts in 2017 I: Social Media

Social media has grown to become a core aspect of a marketer's arsenal, from engaging audiences to acquiring new channels of market research in a cost-effective manner. So how can brands leverage it in the coming year in digital?
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Melissa Chue | Build Strategy - Dec 25, 2016

Definition🎁: "Social Media Intelligence" - Digital Marketing Advent Calendar

It's Christmas and the last day of our Digital Marketing Advent Calendar! We're here with a last key definition for 2017 - "Social Media Intelligence" from Forrester's Social Intelligence Playbook for 2016.
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Melissa Chue | Build Strategy - Dec 24, 2016

Definition🎁: "Strategic Intelligence" - Digital Marketing Advent Calendar

It's Christmas Eve, and we're down to our last 2 definitions. Today, Digimind's CEO, Paul Vivant, defines "Strategic Intelligence".
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Melissa Chue | Build Strategy - Dec 23, 2016

Definition🎁: "Data Visualisation" - Digital Marketing Advent Calendar

TGIF! You've made it through the last week before Christmas. But before we break out the egg nog, Digimind's Associate Director, Yann Guilann, has a few titbits to share about "Data Visualisation":
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Melissa Chue | Community Manager - Dec 22, 2016

Definition🎁: "Buyer's Journey" - Digital Marketing Advent Calendar

We're almost there! Today, Kepios Founder and social media expert, Simon Kemp shares his two cents on "Buyer's Journey", and how to master it.
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Melissa Chue | Community Manager - Dec 20, 2016

Definition🎁: "Brand Advocacy" - Digital Marketing Advent Calendar

This Tuesday, McDonalds' Global Social Campaign and Advocacy Manager, Elly Deutsch defines "Brand Advocacy" for us - why it matters, as well as a couple of success stories.
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Melissa Chue | Community Manager - Dec 19, 2016

Definition🎁: "Bots" - Digital Marketing Advent Calendar

It's the last week before Christmas and we can't be more excited to bring you our last roundup of 2017's key marketing definitions. This Monday, Zeno Group Singapore's Managing Director, Matt Collette fills us in on Bots.
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Melissa Chue | Build Strategy - Dec 18, 2016

Definition🎁: "Social Data" - Digital Marketing Advent Calendar

It's the last weekend before Christmas! We're just excited as you are counting down. This Sunday, Digimind's Director of Web Analysis, Sarah Maachi, shares her definition of Social Data.
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Melissa Chue | Community Manager - Dec 17, 2016

Definition🎁: "Community Management" - Digital Marketing Advent Calendar

It's the weekend and we're keeping it light. This Saturday, we asked Lin Liangmin, Director of Marketing Communications at W Singapore - Sentosa Cove what it takes for brands to succeed at Community Management.
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to Success with Social Media Intelligence.

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The Digital Marketing Manager’s Playbooks

to Success with Social Media Intelligence.

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