Definition🎁: "Insight Driven Marketing" - Digital Marketing Advent Calendar
We are halfway through our Digital Marketing Advent Calendar! As we countdown to 2017, we look back on the upcoming trends in marketing: what to expect, and how to leverage new changes in digital to make better business decisions. Today, Digimind's CMO Charlotte Desrosiers answers our questions on one of the most powerful tools a marketer can have: "Insight Driven Marketing".🎈 Defining "Insight Driven Marketing"
Insight driven marketing aims to respond effectively to the new demands of decision-makers, as part of their digital transformation. With powerful updates in social media listening technology, such as analysis and artificial intelligence, coupled with the growing expertise of analysts, data has finally become meaningful, intelligible, and actionable. Marketing departments can use these insights to predict, build, refine, and evaluate their tactics and long-term strategies.🔎 What are the 4 key advantages of it?
The basis of marketing is understanding customers. And to understand them, we have to listen to them.
With insight driven marketing, brands can leap ahead of the competition by:
- Predict upcoming trends, based on subtle signals from online conversations: Marketers can discover their customers' unspoken dreams, their competitors' strategies, and adapt their products and service from these insights.
- Build their content marketing strategy by segmenting their audiences and refining communication methods for each group.
- Pilot and refine their efforts in real-time: Marketers can analyse the impact of online and offline campaigns in real-time, detect influencers to active or optimize them, or even detect business opportunities and leverage them via social selling.
- Evaluate their performance to achieve their goals: What better way to benchmark against one's competitors, by comparing their own operations against another?
We've got more insights coming your way this week. Stay tuned to our Digimind blog, or enter your email address to receive the full copy on 25th December - it's our gift to you!
Marketing influencers are sharing their 2017 industry insights this holiday season
Written by Melissa Chue
Melissa is a digital advocate who loves diving into the latest trends in digital and social media. Since joining Digimind’s marketing team in 2015, she has written studies for over 15 industries in Asia Pacific. When she is not telling stories about data, Melissa can be found exploring her favourite cafes and hangouts on Instagram @chuepachups.