Definition🎁: "Digital Transformation" - Digital Marketing Advent Calendar

It's Day 10 of our Digital Marketing Advent Calendar and we're here with another key definition for 2017 - "Digital Transformation". Founder and Principal Consultant of QED Consulting, Ryan Lim filled us in on what organisations need to take note when digitising to be future ready. 

Digital transformation refers to the organisation changing and adapting the way they do business, in order to use digital more effectively. Simply put, it is how the business overhauls itself, starting from the management level.

The first step in digital transformation is adopting an open mindset, accepting that changes will happen while moving from a state of comfort to be future proof. Clear and concise communication should start from the senior management team; otherwise the momentum of a great idea can be stalled by a poor internal network. 

Success digital transformation also rests on the following:

• Mind: Acceptance for change.
• Body: To take action.
• Attitude: To facilitate the change that is necessary for transformation.

Digital natives have to be curious and adaptable. Only then can organisations recognize the roles and responsibility required to tackle digital and social media better.

We'll be posting more daily titbits and definitions daily, so keep a look out on our blog. Or enter your email below to receive the full calendar on Christmas Day.