Melissa Chue

Melissa is a digital advocate who loves diving into the latest trends in digital and social media. Since joining Digimind’s marketing team in 2015, she has written studies for over 15 industries in Asia Pacific. When she is not telling stories about data, Melissa can be found exploring her favourite cafes and hangouts on Instagram @chuepachups.
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Recent Posts

6 min read online-reputation-agents-and-drivers
Melissa Chue | Build Strategy - Nov 24, 2016

15 Best Practices for Managing Your Online Reputation: Agents & Drivers

Online reputation is the single biggest challenge faced by brands and marketers, according to a 2015 study conducted by Brunswick Insights with over 200 communications directors.
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1 min read
Melissa Chue | Build Strategy - Nov 9, 2016

Report: What do Southeast Asia's consumers want from insurance brands?

Insurance companies work round the clock to meet their customers' needs, whether it's processing a claim or answering their questions. Like many B2C industries, there is a growing need for more options to interact with insurers...
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2 min read sea-top-insurance-companies-blog-1
Melissa Chue | Asia Pacific - Nov 2, 2016

Report: Southeast Asia's Top 5 B2C Insurance Brands on Social Media

Insurance is a highly competitive space that operates across multiple products, such as home, life, automotive, health, and travel. On the consumer front, there is a constant need for information to be available, accurate, and...
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2 min read
Melissa Chue | Asia Pacific - Nov 2, 2016

Report: Southeast Asia's Top 5 B2C Insurance Brands on Social Media

Insurance is a highly competitive space that operates across multiple products, such as home, life, automotive, health, and travel. On the consumer front, there is a constant need for information to be available, accurate, and...
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3 min read measuring-reach
Melissa Chue | Build Strategy - Oct 27, 2016

5 questions to ask when measuring your reach on social

Reach is one of the key metrics for measuring your social media ROI. After all, the purpose of launching campaigns and sharing content on social is to increase the reach of your brand - in other words, to get those so-called...
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2 min read
Melissa Chue | Build Strategy - Oct 19, 2016

Watch: 10 Questions About Social Media ROI with Jim Guzman of MRM//McCann

Social media ROI is critical for tracking and measuring the performance of your social media activities. For brands that are expanding into social for their digital initiatives, how can they align it with their overall business...
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1 min read malaysia
Melissa Chue | Asia Pacific - Aug 31, 2016

Report: Malaysia's Top Telecommunications Companies on Social Media

We covered Singapore’s telecommunications industry on social media in our last post: which companies are leading the pack on social, and what makes customers tick?
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1 min read
Melissa Chue | Asia Pacific - Aug 24, 2016

Watch: 10 Questions about Executive Branding with Chris J Reed of Black Marketing

Executive branding is a great way of showcasing your strengths online - whether it's to your peers, your competitors, or even your potential employers.
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1 min read lexus-apac-creates-perfect-experience-using-social-media-insights
Melissa Chue | Build Strategy - Aug 17, 2016

Customer Experience Case Study: How Lexus APAC Creates the Perfect Experience Using Social Media Insights

Customer experience is the sum of every emotional reaction consumers have whenever they encounter the brand. Lexus strives to embody the spirit of Japanese hospitality by delivering amazing experiences to their customers, even at...
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2 min read digimind-named-strong-performer-in-forrester-wave
Melissa Chue | Benchmark - Aug 15, 2016

Digimind is proud to be named a strong performer in “The Forrester Wave™: Asia Pacific Enterprise Social Listening Platforms, Q1 2016”

What a year it’s been for social - even though we’ve just barely crossed into the second half! As the digital and social landscape is ever shifting, Digimind remains dedicated to pushing the boundaries of social listening for our...
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