Melissa is a digital advocate who loves diving into the latest trends in digital and social media. Since joining Digimind’s marketing team in 2015, she has written studies for over 15 industries in Asia Pacific. When she is not telling stories about data, Melissa can be found exploring her favourite cafes and hangouts on Instagram @chuepachups.
Content marketing is changing rapidly. Coming up with the right strategy starts with having an in-depth understanding of the consumers. With so much buzz out there, brands and agencies alike need a way to cut through the clutter...
We talked about mapping the customer’s journey for the travel industry; now it’s time to see how travel brands can hop on the social media bandwagon...and do it right!
Budget airlines may have a competitive edge over their flag counterparts in terms of pricing, but that doesn’t mean they have it easier when it comes to selling themselves online.
Social media command centers are an innovative way of showcasing data in beautiful and dynamic displays, but they’re not just for marketers. Other departments, from customer service to product development, can benefit from...
When researching digital agencies, what are the standard criteria you look for? A large following? A strong online presence? Or is it most important to you that they know how to interact with their community? After all, the job...
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