Melissa Chue

Melissa is a digital advocate who loves diving into the latest trends in digital and social media. Since joining Digimind’s marketing team in 2015, she has written studies for over 15 industries in Asia Pacific. When she is not telling stories about data, Melissa can be found exploring her favourite cafes and hangouts on Instagram @chuepachups.
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Recent Posts

1 min read singapore
Melissa Chue | Asia Pacific - Aug 3, 2016

Report: Singapore's Top Telecommunications Companies on Social Media

For most, if not all B2C companies, social media serves the dual purpose of a digital front desk and a channel for market research.
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1 min read
Melissa Chue | Asia Pacific - Jul 27, 2016

Watch: 10 Questions about Data Analytics with Steve Tracy of SapientNitro

Data analytics - what is it and how can businesses leverage it to make more strategic decisions?
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1 min read mrm-strategize-with-social-media-listening
Melissa Chue | Asia Pacific - Jul 20, 2016

Content Marketing Case Study: MRM//McCann Strategizes with Social Media Listening

Content marketing is changing rapidly. Coming up with the right strategy starts with having an in-depth understanding of the consumers. With so much buzz out there, brands and agencies alike need a way to cut through the clutter...
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3 min read 5 Essential Tips for Travel Brands-1
Melissa Chue | Brands - Jun 22, 2016

A Social Holiday Part 2: 5 Essential Tips for Travel Brands

We talked about mapping the customer’s journey for the travel industry; now it’s time to see how travel brands can hop on the social media bandwagon...and do it right!
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1 min read Low-cost-carriers-Southeast-Asia
Melissa Chue | Asia Pacific - Feb 24, 2016

Infographic: Who are Southeast Asia's Leading Low Cost Carriers on Social Media?

Budget airlines may have a competitive edge over their flag counterparts in terms of pricing, but that doesn’t mean they have it easier when it comes to selling themselves online.
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countingdown2016_socialmediatrends (1) (1)
Melissa Chue | Infographic - Dec 29, 2015

INFOGRAPHIC: Counting down to 2016 on social media [Singapore edition]

As we count down to 2016, we at Digimind put on our listening ears to find out what the top New Year's resolutions are on social media in Singapore.
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1 min read social-command-center-main-1024x483
Melissa Chue | Infographic - Oct 26, 2015

[INFOGRAPHIC] How to Leverage Social Media Command Centers for Your Organization

Social media command centers are an innovative way of showcasing data in beautiful and dynamic displays, but they’re not just for marketers. Other departments, from customer service to product development, can benefit from...
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1 min read Businesses-CommandCenter
Melissa Chue | Infographic - Oct 1, 2015

INFOGRAPHIC: Three Ways Your Business Can Benefit from a Social Media Command Center

Within a company, social media data offers insights into every department, from product development to sales and customer service.
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INFOGRAPHIC How To Be SMART When Engaging On Social Media-1
Melissa Chue | Build Strategy - Sep 23, 2015

INFOGRAPHIC: How To Be SMART When Engaging On Social Media

When it comes to engaging your customers on social media, it’s easy to be overwhelmed by the sheer amount of data online.
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1 min read digimind-numbers
Melissa Chue | Build Strategy - Sep 15, 2015

REPORT: Singapore’s Top Digital Agencies on Social Media

When researching digital agencies, what are the standard criteria you look for? A large following? A strong online presence? Or is it most important to you that they know how to interact with their community? After all, the job...
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