6 Social Media Strategies For Effective Consumer Engagement

A brand’s social media accounts should not be a one-way promotional channel for products - they should be an outlet for creating authentic brand relationships with customers. Below you’ll find six best practices for effective social media engagement.

Insurance and Customer Experience: 60% of Millennials Want Both Traditional and...

The proliferation of digital distribution channels has caused a widespread reevaluation of business processes across many industries. Evidently, the insurance sector is no exception. The use of digital technologies throughout insuring processes has become exponentially more prevalent - a movement known as “Insurtech.”

Insight-Driven Strategies, Social Intelligence Trends and more at dmexco 2017!

Influencer Marketing, Insight-Driven Strategies & Campaign Optimization: Social Media Intelligence Trends and more at DMEXCO 2017!

Social CRM: How to identify and target your key customers and...

Brands and retail professionals recognize the importance of a social CRM strategy, yet few actually invest in one. Here are some tips they could learn from.

10 Uses of Influencer Marketing to Grow Your Sales

An influencer is a person who possesses the requisite authority, legitimacy, and relevance, and reach to sufficiently facilitate the following ten marketing uses:

Understanding Value Exchange Through Social and Consumer Insights | Socialize NYC...

Marketers from renowned brands sailed around Manhattan with Digimind during our second annual Socialize NYC Cruise. Here's a recap of a wondrous night.

How Social Listening Can Reveal Your Competitors’ Strategies

The ability to monitor your competitors & gain insight into their activities on social is a benefit that is just as helpful as monitoring your own audience.

Influencing the Customer Journey with Social | Corporate Social Media Summit...

On Thursday, June 15th, Digimind had the pleasure of participating as a gold sponsor at the annual Corporate Social Media Summit in New York City.

Kevin Hart Was the King of Father’s Day

Father’s Day doesn’t get nearly as much love online as Mother’s Day. To capitalize off the holiday, consumers need to already be loyal to your brand.

How Online Retailers Leverage Social Media to Outperform Department Stores

Although marketers of a certain age tend to claim millennials are killing department stores, online retailers, in fact, are to blame.