2 min read
Aurelien Blaha - Jul 21, 2020

Has Covid-19 been the Most Discussed Topic in the History of Web and Social Media?

For sure, the virus has "changed the way we Internet", but has Covid-19 also been the most discussed topic ever in the whole history of web and social media? 🤔


Most Discussed Topics Online vs Covid-19

We know that Covid-19 did have an effect on web traffic, but that doesn't necessarily correlate to discussions *about* the epidemic. During a webinar about Social Intelligence and Covid-19, I was recently asked whether Covid-19 has been the most discussed topic online ever. "Unprecedented" was definitely the answer that immediately popped in my mind, but I wanted to give a more factual benchmark against recent events and trends as discussed online. So I searched on Digimind for the peak of mentions of these highly discussed topics in 2019 and first half of 2020:

🌳🔥  Amazonian rainforest wildfires: 17M
⛪️🔥  Notre-Dame fire: 21M
🐨🔥  Australian wildfires: 39M
✊♻️  #ClimateStrike movement (combined with Greta Thunberg's UN speech): 60M
✊🏿✊🏾  #BlackLivesMatter movement: 107M
🇺🇸🇺🇦  Trump-Ukraine scandal / impeachment process initiated: 129M
🦠😷  Covid-19: 750M



Cumulative vs. Peak Conversations

Even some highly discussed topics like Trump (100M monthly mentions on average) or Climate Change (35M monthly mentions on average) look small in comparison to the Covid-19 peak in mentions! That being said, after a few months the volume is quickly decreasing as Covid-19 now becomes part of the new normal. In cumulative volumes however, Trump has accumulated more than 2.4B mentions since 2019 whereas Covid-19 is "just" at 1.9B.


So, to answer the initial question, will Covid-19 be the most discussed topic over time? Probably not. But as a peak? Definitely.


Want to learn more about Social Media & Web Insights in the age of Covid-19? Check out our dedicated Covid-19 Resource Center or download our latest Industry Report:

Digimind Stay At Home Brands Report Jun 2020

Written by Aurelien Blaha

Aurelien is the CMO of Digimind. A software engineer at heart, and marketer by adoption, he was previously a competitive intelligence professional and social media manager. When he's not in the office or travelling for work, you can find him spending family time with his two young boys, or simply enjoying a nice meal with friends and fine wine.