4 min read AXA-Business-Case-Blogpost-1068x712
Shermel Tay | Trends - Jun 11, 2019

AXA Case Study: Driving Brand Loyalty and Customer Retention for Insurance Brands with Social Listening

While the growth of insurance weakens globally, APAC continues to be the fastest growing insurance market in the world. As the appetite for insurance products stays strong in emerging markets, insurance companies in APAC are...
Read More
9 min read Luxury-marketing-strategies-for-managing-brand-reputation-on-social-media (1)
Melissa Chue | Asia Pacific - Apr 1, 2019

Luxury Marketing Strategies for Managing Brand Reputation on Social Media

Luxury marketing has long revolved around sustaining a brand’s status as an icon of wealth and success. However, recent developments around the world pose significant obstacles to sustaining sales and driving growth. These...
Read More
5 min read alexa
Melissa Chue | Build Strategy - Mar 13, 2019

Top 3 Consumer Demands for Smart Homes in Asia Pacific on Social Media

The use of smart homes is snowballing in Asia Pacific. The market is expected to account for 25% of this industry, which will reach a whopping $400 billion worldwide in 2030.
Read More
6 min read girlholdinghearteyesemoji
Ellen Wallinger | Brands - Mar 6, 2019

Top 7 Valentine’s Day 2019 Social Media Trends in North America

Valentine’s Day is all about spreading the love, whether that be with a handwritten card or a social media shoutout. This year’s sharing of affection was no different, and using our social listening tool, Digimind Social, we...
Read More
5 min read social-listening-strategies-for-luxury-brands-APAC
Melissa Chue | Asia Pacific - Jan 3, 2019

Shine on Social: 5 Social Listening Strategies for Luxury Brands in Asia Pacific

Consumers flock to social media to share their opinions and experiences, as well as discover the latest and greatest trends in everything from technology to holiday destinations. For this reason the power of social for...
Read More
5 min read 6-dgital-marketing-trends-that-shaped-2018-4
Melissa Chue | Brands - Nov 29, 2018

6 Digital Marketing Trends that Shaped 2018

2018 has seen the rise of new digital marketing trends, as well as the evolution of key technologies like augmented reality, artificial intelligence, and voice search. In this post, we bring you six key trends that shaped the...
Read More
2 min read
Paul Vivant | Build Strategy - Sep 17, 2018

Digimind Named A Strong Performer in Social Listening Platforms Report by Independent Research Firm

At Digimind, our aim is to build innovative tools to help our clients understand the world as it is through social media intelligence. We strive to provide not just the best-in-class technology, but also the sharpest minds to...
Read More
4 min read influencer
Sophia Guan | Build Strategy - Jun 12, 2018

3 Ways to Identify the Right Influencers For Your Brand

With total brand spending on influencer marketing projected to reach $101 billion USD by 2020, the future for influencer marketing looks promising. However, while marketers understand the power of influencer marketing, 67% of...
Read More
3 min read
Heather Aponte | Build Strategy - Mar 28, 2018

What Crisis Communicators Can Learn from the United Airlines Debacle

Social media was outraged on March 12th when it was reported that a dog, which flight attendants mandated the bag holding the animal be stored in an overhead bin, died on a United Airlines plane. As a social intelligence...
Read More
3 min read 3-things-brands-should-know-about-twitters-sports-video-partnership-1068x601
Melissa Chue | Asia Pacific - Mar 16, 2018

3 Things Brands Should Know About Twitter’s Sports Video Partnership in APAC

This year at Sportel Asia, Twitter announced a new premium content video partnership with nine leading sports channels around the region, giving fans access to more live programming, games, highlights, and events ranging from...
Read More

Subscribe and Stay Informed

Digimind Blog