With influencer-driven marketing campaigns at the helm of consumer strategies, the hype around brands like McDonald’s who collaborated with K-pop band BTS is justified by how it achieved stellar online traffic organically which...

It’s that time of year again! Digimind digs deep into the data from last year’s fourth quarter and this year’s first quarter to bring you a breakdown of some of the most illuminating highlights that we found surrounding the Food...

Consumer brands like Shopee, Tiktok, and WhatsApp steamrolled their way to the top of the Asia Pacific ladder at the turn of this decade, while the stay-at-home lifestyle epitomized the importance of creating a unique digital...

Marketing and insights professionals in the food and beverage industry are always hungry for key data-supported consumer insights that are impactful for their overarching digital strategies. To help feed that appetite, and...

Health and wellness branding is one of, if not the most strategic way for non-endemic brands to dip their toes into this $4.5 trillion wellness industry.

Dinner that night was another attempt by me to eat cheaply, but healthily, and so my chicken caesar salad and pesto pasta was going to involve the usual garden variety fare: bottle of olive oil, anchovies, pine nuts, basil,...

2020 has seen people migrating into uncharted territory for the first time in their lives. No, it’s not playing Pokemon Go at the nearest park – but it’s closer than you think. It’s moving; visiting the great outdoors, taking a...

Although Covid-19 vaccinations couldn’t have arrived any earlier this 2021, mankind’s resolve showed us that life still must move on undeterred by any toilet paper crunch. There is optimism about the economic recovery with the...

It was a fitting conclusion to a series that had captivated the anxious and content-hungry minds of billions of people around the world, that the man who had subjugated to squalid enclosures such majestic and mighty creatures,...

Some useful advice on Consumer Intelligence for marketing and insights professionals going into 2021.