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Kevin Tran | Healthcare - Nov 13, 2019

Consumer Insights and Trends for Pharmaceutical Brands in Asia Pacific

Similar to other industries, the pharmaceutical and healthcare sector is saturated with consumer insights and trends. In the age of social media, consumers often express their sentiments and concerns online, and openly discuss...
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Alina Taher | Facebook - Nov 5, 2019

Facebook and Instagram Dominate Social Media Marketing Strategies | 2019 Social Media Marketing Industry Report

In the 2019 Social Media Marketing Industry Report, Social Media Examiner surveyed over 4,800 B2B and B2C marketing managers from Australia, Canada, India, United Kingdom, and the United States of America, about how they use...
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13 min read world-1185076_1280-1
Kevin Tran | Healthcare - Nov 4, 2019

How Pharmaceutical Brands in APAC and the US are Building Their Brand Reputation on Social Media

Social media has become the cornerstone of most brand development and customer engagement strategies. This is even more so as consumers become increasingly engaged with brands, from sharing feedback, to seeking customer support....
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9 min read Luxury-marketing-strategies-for-managing-brand-reputation-on-social-media (1)
Melissa Chue | Asia Pacific - Apr 1, 2019

Luxury Marketing Strategies for Managing Brand Reputation on Social Media

Luxury marketing has long revolved around sustaining a brand’s status as an icon of wealth and success. However, recent developments around the world pose significant obstacles to sustaining sales and driving growth. These...
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5 min read alexa
Melissa Chue | Build Strategy - Mar 13, 2019

Top 3 Consumer Demands for Smart Homes in Asia Pacific on Social Media

The use of smart homes is snowballing in Asia Pacific. The market is expected to account for 25% of this industry, which will reach a whopping $400 billion worldwide in 2030.
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5 min read social-listening-strategies-for-luxury-brands-APAC
Melissa Chue | Asia Pacific - Jan 3, 2019

Shine on Social: 5 Social Listening Strategies for Luxury Brands in Asia Pacific

Consumers flock to social media to share their opinions and experiences, as well as discover the latest and greatest trends in everything from technology to holiday destinations. For this reason the power of social for engaging...
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4 min read superbowl
Heather Aponte | Build Strategy - Feb 6, 2018

Beyond the Best and Worst Super Bowl Ads: Understanding the True Drivers of Advertisers’ Success and Failure

From big-name home and car brands to smaller brands, this is the real impact this year’s Super Bowl ads made on viewers
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3 min read online-public-discourse-about-2017-catalan-elections (1)
Graeme Anderson | Build Strategy - Dec 20, 2017

Digimind and El País Partner to Monitor Online Public Discourse about the 2017 Catalan Elections

Social media has undoubtedly become a preferred means for individuals to express their opinions, especially when it comes to matters of public interest. Digimind recently partnered with Prisa, a global Spanish and Portuguese...
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Graeme Anderson | Community Manager - Oct 19, 2017

5 Key Questions for Detecting Market Trends Using Social Media

A case study of a communication agency’s analytical study of social media to discover market trends.
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Austin Williams | Brands - Jun 15, 2017

How Online Retailers Leverage Social Media to Outperform Department Stores

One very silly argument marketers of a certain age tend to make is that millennials are killing department stores. This opinion is equal parts misguided and misleading. Online retailers, in fact, are killing department stores....
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