Kevin Tran

With experience in the pharmaceutical and biotechnology sector, Kevin is eager to discover new technology and methods to transcend patient healthcare. In his downtime, he enjoys traveling and playing video games.
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Recent Posts

9 min read
Kevin Tran | Healthcare - Nov 13, 2019

Consumer Insights and Trends for Pharmaceutical Brands in Asia Pacific

Similar to other industries, the pharmaceutical and healthcare sector is saturated with consumer insights and trends. In the age of social media, consumers often express their sentiments and concerns online, and openly discuss...
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13 min read
Kevin Tran | Healthcare - Nov 4, 2019

How Pharmaceutical Brands in APAC and the US are Building Their Brand Reputation on Social Media

Social media has become the cornerstone of most brand development and customer engagement strategies. This is even more so as consumers become increasingly engaged with brands, from sharing feedback, to seeking customer...
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4 min read
Kevin Tran | Healthcare - Oct 16, 2019

4 Reasons to Use Chatbots in the Pharmaceutical and Healthcare Industry

Gartner predicts that chatbots will replace 85% of customer service interactions by 2020. With advancements in technology and the rise of artificial intelligence and conversational interfaces, consumers across industries are...
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7 min read
Kevin Tran | Healthcare - Oct 16, 2019

Engaging Customers in a Regulated Industry with Social Chatbots in Asia Pacific | Q&A with Bruce Li, MSD

Bruce Li Asia Pacific Digital Lead for Vaccines, MSD A digital specialist with over 12 years’ experience in digital strategy and brand management, ranging from banking, advertising, and healthcare in Asia Pacific and the...
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