There is much to be proud of, considering current economic climate, with this year’s Digimind placement of Strong Performer in The Forrester Wave: Social Listening Platforms, Q4 2020.

Ask any marketer out there about proving ROI on social networks, and you will soon witness a ramble of KPIs and terminologies like audience growth rate, number of clicks, conversion, or bounce rate, all of which may certainly...

2020 has undoubtedly shaken up businesses of different industries and sizes, especially those that heavily relied on foot traffic for revenue and upkeep that dissipated at the height of the Covid-19 pandemic. Retail stores, food...

Real-time consumer insights have grown more imperative for companies conducting market research. In fact, 51% of marketing leaders worldwide obtained incisive information through social listening tools during Covid-19. With close...

The current market landscape in 2020 looks unlike that of its predecessor, 2019, in that all insights professionals are faced with a slew of challenges directly tied to consumers. Despite record sales in specific industries that...

With big data in abundance, one area most businesses are zero-ing on in their aim to increase growth is consumer data. According to a 2018 survey by Google, around 40% of marketers are using consumer research to drive decisions....

Uber, the world leader in ride-hailing, has given birth to the term “Uberization”, meaning the transformation of an industry by introducing a different way of using it, especially with mobile technology. Thanks to new...

“What the #$@% is social listening?!” It’s a question all marketers have asked before. Either you’ve heard of social media listening, or you’re still trying to understand how to do it effectively.