Edrea Boo

Edrea is a member of the APAC marketing team at Digimind. Her fervor towards Marketing Communications has led her to her exploration of MarTech and Social Analytics – a world that could quite possibly tame her wildly curious, extra-extraverted disposition towards all things that tickle her fancy.
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Recent Posts

4 min read Digimind Blog – An Interview with Insights Expert - Social Listening a Must-Have for Insights Gathering
Edrea Boo | Competitive Intelligence - Apr 27, 2022

An Interview with Insights Expert – Social Listening a Must-Have for Insights Gathering

"A number of brands had engaged Digimind to produce reports to study the impact Covid-19 had on consumers as well as the industry as a whole ... have a better understanding and appreciation of the situation, thus informing their...
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8 min read Digimind Blog - How to Target the Right Customers for Your Business
Edrea Boo | Customers - Mar 10, 2022

How to Target the Right Customers for Your Business

To effectively promote, sell, and raise awareness for your product and services, it is of paramount importance to reach out to the right consumers – individuals who require your product or service.  
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9 min read Reaching out to the right consumers - Digimind Blog - How to Effective Increase Social media Engagement
Edrea Boo | Social Listening - Feb 10, 2022

How to Effectively Increase Social Media Engagement in 2022

Social media engagement is more than just giveaways, paid ads, and regular postings. It is about understanding your audience and engaging them in ways that have your brand stand out amongst your competitors.
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