7 min read
Melissa Chue | Build Strategy - Aug 3, 2018

Micro vs Macro Influencers: Who’s Right for Your Campaign?

Influencer marketing has proven to be a valuable method for marketing a brand or product, with some of the key outcomes being: improving brand advocacy, increasing awareness, reaching new audiences, and improving sales...
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5 min read
Melissa Chue | Brands - Jul 12, 2018

The Guide to Instagram Influencer Marketing: 4 Benchmarking Tips for Marketers

The Daniel Wellington brand sure has a lot to be proud of. The mid-range watch has grown from a relatively unknown brand, to a sought after wearable that has made its way onto the wrists of celebrities like Kendall Jenner -...
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4 min read
Heather Aponte | Build Strategy - May 16, 2018

Interview with an Expert: Influencer Marketing

Eight Questions with Adam Rivietz, Co-founder of #paid What does #paid do for marketers and brands?
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3 min read
Sophia Guan | Build Strategy - Apr 5, 2018

5 Indisputable Reasons For Companies To Invest In Social Listening

Social media advertising budgets worldwide have doubled, which has also increased the pressure on digital marketers to deliver ROI from their activities. At the same time, with 3.196 billion active social media users in the...
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5 min read
Graeme Anderson | Build Strategy - Feb 16, 2018

Monitoring Consumer Behavior and Market Trends with Social Intelligence

According to Statista, 81% of Americans have a social media profile in 2017, which represents a 5% growth from the previous year. For brands, this means that they have access to consumer data and customer profiles that were...
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5 min read
Graeme Anderson | Build Strategy - Feb 16, 2018

Monitoring Consumer Behavior and Market Trends with Social Intelligence

According to Statista, 81% of Americans have a social media profile in 2017, which represents a 5% growth from the previous year. For brands, this means that they have access to consumer data and customer profiles that were...
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8 min read
Graeme Anderson | Build Strategy - Feb 8, 2018

How to Find and Target Your Customers Online

Digimind’s US Campaign Marketing Manager Hiba Haider recently co-hosted a webinar with Kevin Garcia, a Sr. Product Marketing Manager at Adroll. The webinar explored insight-driven marketing strategies, with the specific...
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4 min read
Melissa Chue | Asia Pacific - Jan 17, 2018

The Top 4 Marketing Trends for Digital Marketers in 2018

Today’s digital marketers are increasingly challenged to discern what’s important and what’s not in a world of flux. As 2018 kicks off, what are some of the key digital trends beyond big data, AI, and machine learning? With...
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9 min read
Graeme Anderson | Analysis - Dec 19, 2017

Social Media Marketing: How High-Performing Brands Use Social Data

Leveraging social data to strengthen your brand’s social media marketing strategies Today, businesses are highly aware of the value of social media data. Brands have realized that social networks are no longer an isolated...
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3 min read
Graeme Anderson | Community Manager - Dec 7, 2017

Key Metrics for Data-Driven Crisis Management

A case study on the methods for correctly assessing the impact of social media on crisis management strategy and identifying priority concerns with the most relevant metrics and KPIs.
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