Graeme Anderson

Recent Posts

5 min read chart
Graeme Anderson | Community Manager - Apr 19, 2018

The 3 Essential Elements of a Successful Social Media Report

If you’re in charge of digital marketing or social media management within your organization, you’re likely expected to develop reports on your brand’s social media activities and campaign ROI. You might include performance...
Read More
4 min read
Graeme Anderson | Benchmark - Apr 2, 2018

3 Must-Have Qualities of a Successful Digital Marketer

Nowadays, the modern digital marketer is a jack of all trades. They are constantly faced with a variety of responsibilities and require a highly diverse set of skills. Digital marketing has come to encompass more than simple...
Read More
5 min read top-kpis-for-proving-marketing-ROI
Graeme Anderson | Benchmark - Mar 12, 2018

The Top KPIs for Proving Marketing ROI

Proving ROI is an essential task for any marketer, but the process for reporting ROI is not always entirely obvious. That’s why the following article will outline some KPIs vastly useful for tracking social media marketing...
Read More
7 min read top-10-super-bowl-commercials-of-2018
Graeme Anderson | Advertising - Feb 27, 2018

The Top 10 Super Bowl Commercials of 2018 According to Social Intelligence

At this year’s Super Bowl, advertisers dished out $5 million for 30 seconds of air time, while an estimated 103.4 million people watched the game. The price tag begs the question: does the money pay off? To help answer this...
Read More
5 min read monitoring-consumer-behaviour-and-market-trends-with-social-intelligence-1
Graeme Anderson | Build Strategy - Feb 16, 2018

Monitoring Consumer Behavior and Market Trends with Social Intelligence

According to Statista, 81% of Americans have a social media profile in 2017, which represents a 5% growth from the previous year. For brands, this means that they have access to consumer data and customer profiles that were...
Read More
6 min read influencer-marketing-viral-campaign
Graeme Anderson | Build Strategy - Feb 15, 2018

Influencer Marketing: Inside a Viral Campaign

This article will focus on an influencer marketing case study, specifically, a viral campaign organized and orchestrated by online celebrity Jerome Jarre, famous for his viral Vines and YouTube videos, alongside the...
Read More
3 min read 4-effective-strategies-for-data-driven-organizations
Graeme Anderson | Analysis - Feb 12, 2018

4 Effective Strategies for Data-Driven Organizations

By 2019, there will be an estimated 2.77 billion social media users, meaning social media is a key source of consumer insights for brands. Social media is being used by brands across the globe for communications, reputation...
Read More
8 min read how-to-find-and-target-your-customers-online
Graeme Anderson | Build Strategy - Feb 8, 2018

How to Find and Target Your Customers Online

Digimind’s US Campaign Marketing Manager Hiba Haider recently co-hosted a webinar with Kevin Garcia, a Sr. Product Marketing Manager at Adroll. The webinar explored insight-driven marketing strategies, with the specific...
Read More
5 min read essential-social-media-reporting-strategies
Graeme Anderson | Benchmark - Feb 6, 2018

5 Essential Social Media Reporting Strategies

Digital marketers and community managers are often responsible for managing and analyzing the performance of social media strategies, in addition to creating reports aimed at evaluating the ROI of their campaigns and events....
Read More
4 min read
Graeme Anderson | Build Strategy - Jan 25, 2018

Why Every Brand Needs Social Intelligence

If you’re a brand trying to identify your target market, there is one place you can find them all: online. Your existing and potential customers have fully completed the digital transformation- it’s time for brands, marketers,...
Read More

Subscribe and Stay Informed

Digimind Blog