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Melissa Chue | Build Strategy - Dec 15, 2016

Definition🎁: "Social Media" - Digital Marketing Advent Calendar

We're one more day from Friday! Hang on tight, the weekend's just around the corner.  Today, we're keeping it light, with LinkedIn Elevate Account Director, Clement Boehm defining what the world of Social Media means for...
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Melissa Chue | Brands - Dec 14, 2016

Definition🎁: "Customer Experience" - Digital Marketing Advent Calendar

Happy Hump Day! With less than 2 weeks to go to Christmas, we're certainly not resting on our laurels. Today, we asked Lexus Head of Digital Experience, Social Media and PR Asia Pacific, Maria Del Rosaio, what "Customer...
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Melissa Chue | Build Strategy - Dec 12, 2016

Definition🎁: "Command Center" - Digital Marketing Advent Calendar

Happy Monday! We are back with another week of key definitions for marketers this Advent season. For today's Advent Calendar, we asked Ovum's Principal Analyst, Clement Teo about Command Centers - why are they at the forefront...
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Melissa Chue | Build Strategy - Dec 11, 2016

Definition🎁: "Digital Transformation" - Digital Marketing Advent Calendar

It's Day 10 of our Digital Marketing Advent Calendar and we're here with another key definition for 2017 - "Digital Transformation". Founder and Principal Consultant of QED Consulting, Ryan Lim filled us in on what...
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Melissa Chue | Community Manager - Dec 10, 2016

Definition🎁: "Engagement" - Digital Marketing Advent Calendar

It's the weekend, but that doesn't stop us from working hard to bring you 2017's key definitions for digital marketers. And who better to ask about "Social Media Engagement" than the masters of social media themselves -...
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Melissa Chue | Build Strategy - Dec 9, 2016

Definition🎁: "Content Marketing" - Digital Marketing Advent Calendar

TGIF! We're rounding up the first week of our Digital Marketing Advent Calendar with one of the hottest trends of 2016 - Content Marketing. As more and more brands hop on the content bandwagon, we sat down with The Digital...
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Jerome Maisch | Community Manager - Dec 8, 2016

Definition🎁: "Social Selling" - Digital Marketing Advent Calendar

It's almost Friday so we are keeping things short and sweet today. We connected with LinkedIn Power Profile and Global CEO and Founder of Black Marketing,  Chris J Read, to share his take on Social Selling for our Digital...
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Jerome Maisch | Benchmark - Dec 7, 2016

Definition🎁: "Word of Mouth Marketing" - Digital Marketing Advent Calendar

Happy Wednesday! We continue with our daily Digital Marketing Advent Calendar release with the definition of "Word of Mouth Marketing". Deborah Holland is the Chair of the Board at WOMMA (Word of Mouth Marketing Association),...
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Melissa Chue | Asia Pacific - Oct 28, 2016

Asia’s Top Tweets of the Week | 28.10.2016 #Inbound

Whether you're a B2C or a B2B brand, inbound marketing is one of the key ways of generating those coveted leads for your company.
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Jerome Maisch | Build Strategy - Oct 25, 2016

20 Twitter Consumer Insights Accounts to Follow

When a company finds a shift in consumer behavior due to a changes in the social, cultural, technological, environmental, political or technological landscapes, consumer insights researches quickly dig in, gather research from...
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