It's the weekend, but that doesn't stop us from working hard to bring you 2017's key definitions for digital marketers. And who better to ask about "Social Media Engagement" than the masters of social media themselves -...

TGIF! We're rounding up the first week of our Digital Marketing Advent Calendar with one of the hottest trends of 2016 - Content Marketing. As more and more brands hop on the content bandwagon, we sat down with The Digital...

It's almost Friday so we are keeping things short and sweet today. We connected with LinkedIn Power Profile and Global CEO and Founder of Black Marketing, Chris J Read, to share his take on Social Selling for our Digital...

Happy Wednesday! We continue with our daily Digital Marketing Advent Calendar release with the definition of "Word of Mouth Marketing". Deborah Holland is the Chair of the Board at WOMMA (Word of Mouth Marketing Association), and...

Executive branding is a great way of showcasing your strengths online - whether it's to your peers, your competitors, or even your potential employers.

As a young industry social media marketing is still changing, and sometimes rapidly. Social media monitoring tools can make it easier to stay up-to-date on the latest developments, but if that's not in the budget, try adding...

"Today's influencer landscape is populated by bloggers, college professors, podcasters, Instagram celebrities, and everything in between. Given this diversity, we now reach the point of pain for effective influencer marketing -...

Social listening is a priceless development that all brands, events, and industries need to be adopting. Whilst we know how useful it can be for brands in terms of measuring campaign success, reputation management amongst other...

The PR industry is changing, and necessarily so. Gone are the days when PR consisted of sending out a press release to print papers, checking publications, cutting relevant mentions and sending timely responses thanking for the...

Socialize NYC events always refresh guests with the latest in digital marketing and social technology. This year's event, #SocializeCruise, welcomed over 150 marketers on an exclusive cruise ride overlooking east Manhattan's...