6 min read
Melissa Chue | Benchmark - Feb 2, 2017

How to Create Reports to Prove Your Social Media ROI

With the focus shifting from vanity metrics to real business opportunities that a digital agency is able to develop for its clients, the organization and creation of social media reports for various decision makers is gaining...
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Melissa Chue | Build Strategy - Dec 25, 2016

DefinitionšŸŽ: "Social Media Intelligence" - Digital Marketing Advent Calendar

It's Christmas and the last day of our Digital Marketing Advent Calendar! We're here with a last key definition for 2017 - "Social Media Intelligence" from Forrester's Social Intelligence Playbook for 2016.
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Melissa Chue | Build Strategy - Dec 24, 2016

DefinitionšŸŽ: "Strategic Intelligence" - Digital Marketing Advent Calendar

It's Christmas Eve, and we're down to our last 2 definitions. Today, Digimind's CEO, Paul Vivant, defines "Strategic Intelligence". 
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Melissa Chue | Build Strategy - Dec 23, 2016

DefinitionšŸŽ: "Data Visualisation" - Digital Marketing Advent Calendar

TGIF! You've made it through the last week before Christmas. But before we break out the egg nog, Digimind's Associate Director, Yann Guilann, has a few titbits to share about "Data Visualisation": 
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Melissa Chue | Community Manager - Dec 22, 2016

DefinitionšŸŽ: "Buyer's Journey" - Digital Marketing Advent Calendar

We're almost there! Today, Kepios Founder and social media expert, Simon Kemp shares his two cents on "Buyer's Journey", and how to master it. 
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Melissa Chue | Community Manager - Dec 20, 2016

DefinitionšŸŽ: "Brand Advocacy" - Digital Marketing Advent Calendar

This Tuesday, McDonalds' Global Social Campaign and Advocacy Manager, Elly Deutsch defines "Brand Advocacy" for us - why it matters, as well as a couple of success stories. 
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Melissa Chue | Community Manager - Dec 19, 2016

DefinitionšŸŽ: "Bots" - Digital Marketing Advent Calendar

It's the last week before Christmas and we can't be more excited to bring you our last roundup of 2017's key marketing definitions. This Monday, Zeno Group Singapore's Managing Director, Matt Collette fills us in on Bots. 
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Melissa Chue | Build Strategy - Dec 18, 2016

DefinitionšŸŽ: "Social Data" - Digital Marketing Advent Calendar

It's the last weekend before Christmas! We're just excited as you are counting down. This Sunday, Digimind's Director of Web Analysis, Sarah Maachi, shares her definition of Social Data.
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Melissa Chue | Community Manager - Dec 17, 2016

DefinitionšŸŽ: "Community Management" - Digital Marketing Advent Calendar

It's the weekend and we're keeping it light. This Saturday, we asked Lin Liangmin, Director of Marketing Communications at W Singapore - Sentosa Cove what it takes for brands to succeed at Community Management. 
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Melissa Chue | Build Strategy - Dec 16, 2016

DefinitionšŸŽ: "Geo-targeting" - Digital Marketing Advent Calendar

TGIF, marketers! You've made it through another week. Here's our weekend read for you: Waze Country Manager France Jerome Marty's definition of Geo-targeting, and how marketers can use it for their campaigns. 
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