Eight Questions with Adam Rivietz, Co-founder of #paid What does #paid do for marketers and brands?

Brands have realized social media has become an integral part of business strategies. The data from social networks is similar to any other form data collected by your company- but the data collection process is often...

Many marketers have fallen into the habit of viewing their online and offline data sources as two separate entities. But connecting the two can reveal a wealth of valuable information about target consumers as well as create a...

PR is all about understanding your audience and providing them with the messages they will pay attention to on the medium that that is most appropriate. And even with the shift in focus to digital outlets for most marketing and...

The global alcoholic beverages market was valued at $1,344 billion in 2015, and is projected to reach $1,594 billion by 2022. And the US contributes a large quantity to this revenue, with more than 7.7 billion gallons of...