Heather Aponte

Recent Posts

4 min read interview-with-an-expert-influencer-marketing
Heather Aponte | Build Strategy - May 16, 2018

Interview with an Expert: Influencer Marketing

Eight Questions with Adam Rivietz, Co-founder of #paid What does #paid do for marketers and brands?
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4 min read
Heather Aponte | Build Strategy - Apr 26, 2018

Informing Business Intelligence with Social Data

Brands have realized social media has become an integral part of business strategies. The data from social networks is similar to any other form data collected by your company- but the data collection process is often...
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3 min read
Heather Aponte | Build Strategy - Apr 12, 2018

Marrying Online and Offline Channels in Your Customer Experience Strategy

Many marketers have fallen into the habit of viewing their online and offline data sources as two separate entities. But connecting the two can reveal a wealth of valuable information about target consumers as well as create a...
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3 min read
Heather Aponte | Build Strategy - Mar 1, 2018

Lessons Learned: How Organizations Can Capitalize on Worldwide Events Like the 2018 Winter Olympics

On average, 19.8 million people watched NBC’s primetime coverage of the Winter Olympics in PyeongChang this year. With a momental viewership around the world, events such as the 2018 Winter Olympics are primed for large...
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3 min read
Heather Aponte | Build Strategy - Jan 31, 2018

Measuring PR Success in the Digital Age: Why Integrating Offline and Online Insights is Imperative

PR is all about understanding your audience and providing them with the messages they will pay attention to on the medium that that is most appropriate. And even with the shift in focus to digital outlets for most marketing...
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5 min read US-Understanding-North-Americas-Alcoholic-Beverage-Industry
Heather Aponte | Alcohol Industry - Jan 12, 2018

Understanding the North American Alcohol Industry’s Online Presence

The global alcoholic beverages market was valued at $1,344 billion in 2015, and is projected to reach $1,594 billion by 2022. And the US contributes a large quantity to this revenue, with more than 7.7 billion gallons of...
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