Sophia Guan

With a background in marketing and psychology, Sophia loves to analyze and understand consumer behaviour through observations and data. After hours you’ll find her creating LED or fire art or brewing kombucha.
Find me on:

Recent Posts

3 min read
Sophia Guan | Build Strategy - Mar 8, 2019

Fueling Marketing Strategies with Social Intelligence | Socialize Jakarta Feb 2019

In fact, Over 100 high level marketers from Jakarta’s leading local and international brands, including Bank Mandiri, Bulakapak, MNC Media, Nestlé, Kanmo Group, Tata Motors, and more gathered for an evening of networking,...
Read More
5 min read
Sophia Guan | Build Strategy - Oct 18, 2018

How to Develop a Targeted Media List with Social Media Monitoring

Every PR practitioner worth his or her salt knows that an up-to-date media list is one of the most important things to ensure your story gets in front of the right target audience. However, building and maintaining one can be...
Read More
6 min read
Sophia Guan | Build Strategy - Oct 17, 2018

5 Ways to Optimize Content Marketing with Social Media Data

A study by Clutch.com shows that written content such as articles, notes, and white papers continues to engage as much as videos. Furthermore, 27% of marketers cited writing as the most engaging form of content, ahead of...
Read More
6 min read
Sophia Guan | Build Strategy - Sep 20, 2018

5 Essential Graphs for Your Social Media Dashboard

To track brand performance on social media during campaigns and events, you need a variety of quantitative and qualitative indicators to produce accurate analyses for your management reports. At the same time, it is important...
Read More
3 min read
Sophia Guan | Build Strategy - Jul 30, 2018

Capitalize User Reviews With These 5 Key Insights

From brutally honest to ragingly hilarious, customer reviews are without a doubt a great source to get consumer opinions about a product or service prior to committing to a purchase. Research has found that 85% of consumers...
Read More
2 min read
Sophia Guan | Analysis - Jul 12, 2018

The (not so) Secret Recipe of a Successful Digital Command Center | Socialize Singapore July 2018

According to Forbes, data-driven marketing leaders are more than six times more likely than laggards to achieve competitive advantage in increasing profitability. With so much data readily available, marketers are hungry for...
Read More
6 min read
Sophia Guan | Build Strategy - Jul 5, 2018

4 Most Asked Questions About Social Media Monitoring - Answered

In the age of digital transformation, social media monitoring has grown increasingly important. Companies are beginning to adopt social analytics to better optimize, track and evaluate their marketing efforts and customer...
Read More
4 min read
Sophia Guan | Build Strategy - Jun 12, 2018

3 Ways to Identify the Right Influencers For Your Brand

With total brand spending on influencer marketing projected to reach $101 billion USD by 2020, the future for influencer marketing looks promising. However, while marketers understand the power of influencer marketing, 67% of...
Read More
6 min read
Sophia Guan | Analysis - May 3, 2018

3 Metrics to Track, Predict and Measure the Real Impact of a Brand Crisis

In the age of social media where discussions can occur and develop across borders, a brand crisis can spread like wildfire. How your brand responds during and after a crisis can either repair or significantly damage brand...
Read More
3 min read
Sophia Guan | Build Strategy - Apr 5, 2018

5 Indisputable Reasons For Companies To Invest In Social Listening

Social media advertising budgets worldwide have doubled, which has also increased the pressure on digital marketers to deliver ROI from their activities. At the same time, with 3.196 billion active social media users in the...
Read More

    Subscribe and Stay Informed

    Digimind Blog