Sophia Guan

With a background in marketing and psychology, Sophia loves to analyze and understand consumer behaviour through observations and data. After hours you’ll find her practicing yoga or baking sourdough.
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Recent Posts

6 min read
Sophia Guan | Consumer Insights - Aug 28, 2020

Case Studies: Product Marketing Strategies Built on Consumer Insights

We often hear of companies who’ve seen massive improvements in sales, revenue and market share through the use of consumer insights from social media. But just how do they do this?
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10 min read
Sophia Guan | Consumer Insights - Aug 20, 2020

6 Ways Consumer Insights Improve Customer’s Experiences

Can you remember when you had a bad experience with a company and decided almost immediately after to give them another chance? The answer, most likely, is no. Bad experiences leave a lingering bitter taste in our mouths and our...
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8 min read
Sophia Guan | Consumer Insights - Aug 14, 2020

Optimizing Consumer Insights with Social Listening

This blog will take you through an essential, but often overlooked, use of social media listening and analytics: gathering and analyzing consumer insights.
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3 min read Socialize-Jakarta-Digimind_Feb2019-1068x713
Sophia Guan | Insight Driven Marketing - Mar 8, 2019

Fueling Marketing Strategies with Social Intelligence

In fact, Over 100 high level marketers from Jakarta’s leading local and international brands, including Bank Mandiri, Bulakapak, MNC Media, Nestlé, Kanmo Group, Tata Motors, and more gathered for an evening of networking, food,...
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5 min read targeted-media-list-with-social-media-monitoring
Sophia Guan | Build Strategy - Oct 18, 2018

How to Develop a Targeted Media List with Social Media Monitoring

Every PR practitioner worth his or her salt knows that an up-to-date media list is one of the most important things to ensure your story gets in front of the right target audience. However, building and maintaining one can be a...
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6 min read header-5-best-practices-to-optimize-your-content-marketing-with-social-media
Sophia Guan | Build Strategy - Oct 17, 2018

5 Ways to Optimize Content Marketing with Social Media Data

A study by Clutch.com shows that written content such as articles, notes, and white papers continues to engage as much as videos. Furthermore, 27% of marketers cited writing as the most engaging form of content, ahead of videos....
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6 min read 5-essential-graph-for-social-media-dashboard
Sophia Guan | Build Strategy - Sep 20, 2018

5 Essential Graphs for Your Social Media Dashboard

To track brand performance on social media during campaigns and events, you need a variety of quantitative and qualitative indicators to produce accurate analyses for your management reports. At the same time, it is important to...
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3 min read Capitalize-on-User-Reviews-with-these-insights-Digimind-1068x560-1
Sophia Guan | Build Strategy - Jul 30, 2018

Capitalize User Reviews With These 5 Key Insights

From brutally honest to ragingly hilarious, customer reviews are without a doubt a great source to get consumer opinions about a product or service prior to committing to a purchase. Research has found that 85% of consumers trust...
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6 min read 4-most-asked-questions-about-social-media
Sophia Guan | Build Strategy - Jul 5, 2018

4 Most Asked Questions About Social Media Monitoring - Answered

In the age of digital transformation, social media monitoring has grown increasingly important. Companies are beginning to adopt social analytics to better optimize, track and evaluate their marketing efforts and customer...
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3 min read social media
Sophia Guan | Build Strategy - Apr 5, 2018

5 Indisputable Reasons For Companies To Invest In Social Listening

Social media advertising budgets worldwide have doubled, which has also increased the pressure on digital marketers to deliver ROI from their activities. At the same time, with 3.196 billion active social media users in the...
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