Alina Taher

With a background in consumer economics, marketing, and international business, Alina is a Digiminder passionate about global market insights. In her free time, you can find her reading historical fiction or re-watching old star trek episodes.
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Recent Posts

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Alina Taher | social media listening - Dec 4, 2019

How to Uberize Your Industry with Social Media Listening

Uber, the world leader in ride-hailing, has given birth to the term “Uberization”, meaning the transformation of an industry by introducing a different way of using it, especially with mobile technology. Thanks to new...
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Alina Taher | Influencers Marketing - Nov 26, 2019

Influencer Marketing: Engaging Centennials & Millennials

Understanding how much influence influencers really have, how to interact with them, and why the youth desire to become one. 
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Alina Taher | Crisis management - Aug 8, 2019

What Factors Cause Bad Buzz and Crises on Social Networks?

65% of companies who have experienced a reputation crisis say that social media made their crisis more difficult to manage; however, 55% feel social media aided their recovery.  How has social media impacted the spread of bad...
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Alina Taher | Insight Driven Marketing - Aug 6, 2019

10 Rules for Choosing Your Social Media KPIs

How do you choose social media KPIs to track your digital marketing activities? Locate yourself in the Marketing Conversion Funnel Don't label certain KPIs as "bad" Customize your indicators Consider qualitative metrics ...
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