5 min read how-social-media-monitoring-can-help-increase-brand-awareness-1068x600
Melissa Chue | Brands - Jul 28, 2017

How to Use Social Listening to Increase Brand Awareness

For B2C and B2B companies alike, brand awareness remains a top priority for marketing campaigns. A 2017 survey by Advertiser Perceptions found the top three marketing challenges included reaching potential customers in a...
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8 min read 5-benefits-of-Social-Listening-for-your-Content-marketing-1
Melissa Chue | Build Strategy - Jun 28, 2017

5 Ways You Can Improve Your Content Strategy with Social Listening Techniques

With 70% of consumers preferring to discover a brand by content rather than by advertising, it’s no secret that content has grown to be an important part of a marketer’s arsenal. In addition, Nielsen’s Global Trust Advertising...
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4 min read
Austin Williams | Build Strategy - May 12, 2017

Social Strategy for Digital PR Professionals

In the long run, segmenting and evaluating channels, planning a precise process of social listening, and properly measuring the effectiveness of your choices all contribute the the broad and overall goal of increasing sales and...
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4 min read
Austin Williams | Brands - Apr 13, 2017

How to Identify the Best Influencer for Your Brand

Many people assume the most difficult aspect of influencer marketing is knowing the correct way to measure results. However, the detection of influencers remains the most pressing challenge facing marketers.
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1 min read blog-lovin
Austin Williams | Build Strategy - Apr 12, 2017

One on One with Bloglovin'

During Social Media Week, Digimind had the chance to catch up with some notable influencers and industry leaders. In this series, we chat one on one with digital media’s best and brightest—this time with the CEO of Bloglovin',...
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3 min read how-digimind-influenced-SMW
Austin Williams | Build Strategy - Mar 9, 2017

How Digimind Influenced SMW: A Recap Through Tweets

According to the numbers, Digimind was the top influencer throughout Social Media Week. Here's a break down of what that means:
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6 min read
Melissa Chue | Benchmark - Feb 2, 2017

How to Create Reports to Prove Your Social Media ROI

With the focus shifting from vanity metrics to real business opportunities that a digital agency is able to develop for its clients, the organization and creation of social media reports for various decision makers is gaining...
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2 min read feature-image-for-definitions
Melissa Chue | Build Strategy - Dec 25, 2016

Definition🎁: "Social Media Intelligence" - Digital Marketing Advent Calendar

It's Christmas and the last day of our Digital Marketing Advent Calendar! We're here with a last key definition for 2017 - "Social Media Intelligence" from Forrester's Social Intelligence Playbook for 2016.
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2 min read feature-image-for-definitions
Melissa Chue | Build Strategy - Dec 24, 2016

Definition🎁: "Strategic Intelligence" - Digital Marketing Advent Calendar

It's Christmas Eve, and we're down to our last 2 definitions. Today, Digimind's CEO, Paul Vivant, defines "Strategic Intelligence".
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2 min read feature-image-for-definitions-5
Melissa Chue | Build Strategy - Dec 23, 2016

Definition🎁: "Data Visualisation" - Digital Marketing Advent Calendar

TGIF! You've made it through the last week before Christmas. But before we break out the egg nog, Digimind's Associate Director, Yann Guilann, has a few titbits to share about "Data Visualisation":
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