Leveraging social data to strengthen your brand’s social media marketing strategies Today, businesses are highly aware of the value of social media data. Brands have realized that social networks are no longer an isolated...

A case study on the methods for correctly assessing the impact of social media on crisis management strategy and identifying priority concerns with the most relevant metrics and KPIs.

Influencer marketing has become an incredibly popular marketing practice as digital marketers continue to invest in the strategy. However, many marketers still struggle with determining standard metrics and indicators for...

A case study on how ASUS took advantage of social listening to profile consumers and optimize the launch of a new smartphone.

Our R&D team is continuously improving Digimind Social to offer the most complete and powerful Social Intelligence tool on the market, allowing digital professionals to achieve their business goals.

Strategies, best practices, and case studies of top insurance brands who have created successful millennial-oriented content marketing campaigns.

Understanding consumer behavior and customer demand is a powerful lever for tailoring content strategy and driving sales. According to Statista.com, 81% of Americans had at least one social media profile by 2017 - social media...

A case study on a large insurance company’s use of customer profiling and prospect analysis to generate new business.

A case study on how social media can help insurance providers generate new business leads through online prospect analysis.

With over 3 billion active social media users around the world (We Are Social, Global Statshot: Digital in Q3 2017), it is inevitable that social will continue to shape all aspects of business opportunities across industries.