Since traditional marketing has now transitioned into digital marketing, marketing is no longer restricted to the offline space. Brands take to the online space to promote products, and services, and provide a good experience for...

Social Listening Is What Your Marketing Strategy Needs

Understanding how much influence influencers really have, how to interact with them, and why the youth desire to become one.

Influencer marketing has proven to be a valuable method for marketing a brand or product, with some of the key outcomes being: improving brand advocacy, increasing awareness, reaching new audiences, and improving sales conversion.

The Daniel Wellington brand sure has a lot to be proud of. The mid-range watch has grown from a relatively unknown brand, to a sought after wearable that has made its way onto the wrists of celebrities like Kendall Jenner - all...

Eight Questions with Adam Rivietz, Co-founder of #paid What does #paid do for marketers and brands?

Social media advertising budgets worldwide have doubled, which has also increased the pressure on digital marketers to deliver ROI from their activities. At the same time, with 3.196 billion active social media users in the...

According to Statista, 81% of Americans have a social media profile in 2017, which represents a 5% growth from the previous year. For brands, this means that they have access to consumer data and customer profiles that were not...

Digimind’s US Campaign Marketing Manager Hiba Haider recently co-hosted a webinar with Kevin Garcia, a Sr. Product Marketing Manager at Adroll. The webinar explored insight-driven marketing strategies, with the specific objective...

Today’s digital marketers are increasingly challenged to discern what’s important and what’s not in a world of flux. As 2018 kicks off, what are some of the key digital trends beyond big data, AI, and machine learning? With this...