A well-run social media page is as good as any other marketing strategy designed to drive conversions for your business.

Active listening is a critical skill that aids understanding and helps improve human interactions. This same skill can be applied to managing your business presence online through social media. Managing your business online...

Instagram has become somewhat a search engine in its own right for the new generation of internet users.

“Up to 97% of businesses are located via an online search, and 90% of people surveyed say they're influenced by customer reviews and word of mouth, no matter if they're positive or negative.”

As leaves turn from green to brown and cover the ground, we’re here to welcome the beginning of Q4 with a warm cup of tea. May you be working remotely or in the office, adjusting to the constantly changing ‘new normal’ is no...

Almost three-quarters of marketers surveyed for a Hootsuite report ranked “increased acquisition of new customers” as their top outcome for social media in 2021, a 58% year-over-year increase.

Use a customer insights management tool to keep up with customers’ ever-changing preferences

“People mention a good brand experience to an average of nine people, but will talk about a bad experience to 16 people.”

Responding to customers on social media can increase advocacy by 25% and decrease churn rate by 15%.

73% of customers view brand experience as an important factor in their purchasing decisions, behind price and product quality.