L'Oréal Vietnam Finds Success in Social Listening
It is imperative that your customers see a personable brand carrying the same vision as they do in their beliefs and lifestyle.
For L'Oréal, the objective of using social intelligence is to primarily boost marketing goals. With over 100 other players in the beauty market alone, understanding where its brand is ranked among its competitors will ensure that its marketing efforts are producing the desired level of consumer visibility and Share of Voice (SoV).
L'Oréal Vietnam’s corporate digital marketing team operates as a centralized team for the brand's four major divisions – namely Consumer Product Division, Active Cosmetics Division, L'Oréal Luxe Division & Professional Product Division – to provide a 360-degree view of every brand’s performance and to leverage best practices via social listening.
Social listening is an effective platform to streamline the trove of consumer data generated on social media, such as Facebook, Instagram, and TikTok. All that information is then visualized, analyzed, and delivered to individual brands under L'Oréal to inform their marketing opportunities and optimize their social media performance.
Digimind Social has become a cornerstone of digital marketing for L'Oréal Vietnam, by powering social media strategy with social listening data that helps L'Oréal to push beyond the digital era.
Written by Jared Silitonga
Jared is a member of the APAC marketing team at Digimind. Besides hashing insights into content, he loves a good ol' sit-down of board gaming and film rhetoric. Catch him diving in other shenanigans on Instagram @jarrds