How to Optimize Your Crisis Monitoring on Social Networks? Since 2019, the world has experienced a series of global crises, and all companies and organizations will likely encounter a crisis at some point. In addition to...

What’s This I Hear About Social Listening?

In today’s attention economy, influencer marketing has become mainstream for brands big and small. Content creators with a staunch following are now an integral part of the marketing mix for brands to amplify their niche reach...

From social media to 24-hour news cycles, a company's reputation can be its greatest asset and biggest liability. The stakes have never been higher, and the need for effective reputational risk management has never been more...

As traditional market research methods become less effective, businesses are turning to modern approaches, such as social listening, to gather valuable consumer insights.

In 2023, 90% of companies anticipate facing unexpected threats, making risk intelligence crucial for brands wanting to thrive in an unpredictable business landscape.

Being ahead of the curve is crucial for success, yet many brands overlook the whispers of change that weak signals provide, which could make all the difference.

ChatGPT was earmarked as a breakthrough piece of software since its inception, but at the turn of 2023, it has now become the world’s most popular application, reaching 100 million users within two months after launching.

With customer centricity becoming one of the key components for business success, many brands are investing in making their customers the focal point of their marketing efforts. They leverage different mediums and tools to...

How can you better detect and assess the risks that may threaten your organization and its members? Among all the potential risks, how do you position the risks related to your company's reputation? How, with the multiple...