Valued at around $2 trillion, the CPG (Consumer Packaged Goods) industry is one of the largest in North America. With modern CPG brands making massive headway in terms of sales from their social marketing, we’ve looked into ways...

In our previous post about the benefits of Twitter for your digital marketing, we looked at how listening and analyzing Twitter conversations, in particular, allows you to find experts, identify leads, understand the buzz and...

Content is the word on everybody’s lips, but who’s made it large in the retail industry by being original and creative with their strategies? In this blog post we will explore the top ways Social Media retail strategies have won...

Social listening software—also known as social media monitoring or e-reputation intelligence software—is a tool that allows you to listen to what users say about your brands, products, directors, and employees, whether it be the...

With between 80 to 90 million unique visitors in the US alone (Statista, 2015), Twitter is a absolute must for your Social Media strategy. 59% of tweeters are under 34, 45% are women and 74% are following brands (Twitter, 2016)....

On February 24, Facebook introduced us to some new emoticons - Facebook Reactions! These allow their users, you and me alike, to respond to timeline posts via a range of feelings; these have now been extended further to include...

Being engaged on Social Media has never been more important, so we’ve compiled our A-Z list of today’s top 20 social media influencers that need to be followed on twitter. These guys come from a breadth of backgrounds, from...

#Dashboard #KPI #SocialMedia

With the largest demographic on social media as their key target audience, how are universities drawing in large online communities and ensuring high levels of engagement from their publications?

#KPI #indicators #ROI #SocialMedia Following the publication of the best ways to construct your KPIs, we are going to look at the key indicators for monitoring your Social Media Marketing strategy. The top 20 essential KPIs...