It's the last week before Christmas and we can't be more excited to bring you our last roundup of 2017's key marketing definitions. This Monday, Zeno Group Singapore's Managing Director, Matt Collette fills us in on Bots.

Happy Wednesday! We continue with our daily Digital Marketing Advent Calendar release with the definition of "Word of Mouth Marketing". Deborah Holland is the Chair of the Board at WOMMA (Word of Mouth Marketing Association), and...

On February 24, Facebook introduced us to some new emoticons - Facebook Reactions! These allow their users, you and me alike, to respond to timeline posts via a range of feelings; these have now been extended further to include...