In a company that receives 13+ million unique visitors per month and has amassed a 40+ million fan base on social media, it is essential to harness the information waiting to be unleashed and there is no better way to do this...

[Tweet "“We have two ears and one mouth so that we can listen twice as much as we speak. – Epictetus”"] With Twitter rapidly growing amongst specialist marketer communities, setting your radar in the right direction is essential...

“Center for GIFs, Giphy at $55 million was raised during a valuation to $300 million."

The Corporate Social Media Summit in NYC brought together a pool of like-minded Social Media experts from top brands and corporations including Coca-Cola, Twitter, The Wall Street Journal and Ebay. The event had everyone...

After having seen in our previous post the rules for developing your Social Media dashboard according to the needs of your internal customers, we will look at different types of useful dashboards to manage your brand reputation...

We talked about mapping the customer’s journey for the travel industry; now it’s time to see how travel brands can hop on the social media bandwagon...and do it right!

"How can we track, in real-time, consumer trends, communication and changes in practices of online users?". This is the question that some agencies or advertisers frequently ask themselves when it comes to innovation or social...

The other day I was talking with the Social Media Manager of a company in the airline industry. He was lucky to have a Social Monitoring tool to listen to conversations about his company, its brand (earned media), measure the...

The integration of social media in everyday life has simply become the norm, but just a few years ago we would never have associated it with the more traditional banking and financial services industry. It has now become a fast...

Early this May there was a radical change for the "young" social network's strong growth and its fans: the Instagram logo design unchanged since its creation in 2010, was updated, making way for a more sleek and colorful logo....